Definition Phase
Problem Definition
WEEK 2 (Pt 1-W2, Pt 2-W3)
Describe the selected issue, opportunity, or problem facing the organization.
Discuss the significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem.
Justify why the chosen issue, opportunity, or problem facing the organization is important to be researched and whether it can be solved with business research.
What are the key business objectives?
What are the questions that must be researched?
What are the hypotheses and variables that must be considered?
What ethical considerations must you take into account?
Define the purpose of the research.
Design
WEEK 3 (Pt3 W4)
Which design (qualitative or quantitative) will become the primary research design?
How can you most effectively use the power of both designs?
What are the drawbacks of just using one design to research the problem?
Sampling Design
How will you have access to the population to be sampled or interviewed?
What is the appropriate sampling method?
What sampling frame will be used?
What is the appropriate sampling size?
How will the sample size be determined? Random sample Convenience sampling Strata Data Collection Design
Which qualitative methods will be used and why?
Paper and Pencil Phone Internet Email
Questionnaire Design
What are the instruments you will use to collect data or qualitative information? Dependent / independent Likert scale
Data Collection
WEEK 4 (Pt 5 W5)
Collect Data
Focus Group
Survey Monkey results
Analysis
Analyze
Visual Representation
Descriptive Statistics Mean, median, mode
Which statistical tests will be used and why?
How will the results and insights be displayed?
What conclusions should be made if the hypothesis is found to be correct or if it is incorrect?
Conclusion
WEEK 5
Conclusion
Recommendation