research on condoms in india
Marketing Project -1 (Group 11)
Item: Moods Condoms
Brand: Moods
Type: Dotted
Line: Male Condoms
Product Class: Contraceptive
Product Family: HealthCare
Need: Birth Control, Protection from Sexually transmitted diseases.
Manufacturer: HLL LifeCare Limited.
Motivation
Condom is a barrier devices used to prevent pregnancy. It is one of the contraceptive measures which was introduced as a preventive measure to control birth. In addition to this, we live in an age where threat of fatal diseases like HIV/AIDS and other sexually transmitted infections prevail the society .Also there is a dire need for sex education to create awareness among the youth of India. Condoms are introduced as a solution to these problems and increase in availability and affordability of condoms will encourage healthy and risk free sex practises. The objective of project is to study the condoms market for following aspects
People perception in buying condoms and oral contraceptive pills
Government regulations on spreading awareness related to STD and distributing contraceptives
Market segmentation on the basis of free condom, social marketing condom and commercial marketing condom, FY’2006-FY’2011
Trends and developments in the contraceptive industry
Environment
The major factors that dominate the environment for condom industry are-
1. Product
Moods Condom is manufactured by Government Undertaken Company HLL. HLL was the first company to enter in the market of Condoms in the year of 1960. In 1960s sales of condoms stood at less than 10 million. In 2008, sales of condoms increased to 1143 million.
In 1960s, there was only one market for Condoms: Subsidized segment. But with the increase of sales, market has been segmented into Subsidised segment and Commercial segment. In 2013, subsidised segment occupied 40% of market share and Commercial segment occupied 60% of market share. In 2008 alone, market grew by 21.46%.
2. Competition
In 1960, HLL was the only
Item: Moods Condoms
Brand: Moods
Type: Dotted
Line: Male Condoms
Product Class: Contraceptive
Product Family: HealthCare
Need: Birth Control, Protection from Sexually transmitted diseases.
Manufacturer: HLL LifeCare Limited.
Motivation
Condom is a barrier devices used to prevent pregnancy. It is one of the contraceptive measures which was introduced as a preventive measure to control birth. In addition to this, we live in an age where threat of fatal diseases like HIV/AIDS and other sexually transmitted infections prevail the society .Also there is a dire need for sex education to create awareness among the youth of India. Condoms are introduced as a solution to these problems and increase in availability and affordability of condoms will encourage healthy and risk free sex practises. The objective of project is to study the condoms market for following aspects
People perception in buying condoms and oral contraceptive pills
Government regulations on spreading awareness related to STD and distributing contraceptives
Market segmentation on the basis of free condom, social marketing condom and commercial marketing condom, FY’2006-FY’2011
Trends and developments in the contraceptive industry
Environment
The major factors that dominate the environment for condom industry are-
1. Product
Moods Condom is manufactured by Government Undertaken Company HLL. HLL was the first company to enter in the market of Condoms in the year of 1960. In 1960s sales of condoms stood at less than 10 million. In 2008, sales of condoms increased to 1143 million.
In 1960s, there was only one market for Condoms: Subsidized segment. But with the increase of sales, market has been segmented into Subsidised segment and Commercial segment. In 2013, subsidised segment occupied 40% of market share and Commercial segment occupied 60% of market share. In 2008 alone, market grew by 21.46%.
2. Competition
In 1960, HLL was the only