INTRODUCTION
As the Philippines has a natural competitive advantage in tourism because of the warmth of its people and its natural wonders that are yet to be fully harnessed, the government recognizes tourism as a major contributor to the generation of foreign exchange earnings, investments and revenues and to the growth of the country’s output.
Global tourism growth has received an increased interest from the public sector, private sector, NGO’s and the academic world. This growing attention has its origin, not surprisingly, in the increased economic importance of the tourism industry for global economic growth. Tourism is one of those sectors that can demonstrate the global connections between cultures, nations, NGO’s and businesses.
The effects of globalization are applauded by some and criticized by others. Positive voices are raised by those who see that international tourism growth brings large numbers of tourists and travellers to a destination and, as an effect, can create employment opportunities and increase revenues for many local stakeholders. Growth in arrivals can result in income growth and economic welfare, which is often seen as one of the important reasons for destination development, for example by local governments and private sector organizations.
However, growing tourism activities also have impacts on people who belong to or reside at a destination. A destination is not only a tourism product for the international traveler. It is also an important place for many people to work, live, raise their children or start a new enterprise. Their lives, environment, culture and balances of power can change rapidly if tourism becomes an important driver of growth in their area. Many studies have focuses on this aspect of growth, and this research will identify the development of it.
Background of the Study
The municipality of Silang is blessed with natural tourism potentials that can be enhanced and developed into tourist