During this process of an analytical review I shall draw upon evidence already existing in the field of audience research to complete a critique reflecting the accumulated data. The reflection will produce questions focusing on hypothesis and rational, regarding what questions where asked and why, leading to a more marginalised focused question (hypothesis). Operationalisation relating to the use of different media research methods, ultimately linked to results acquired through the use of the research method in question. Then the conclusion, representing the evidence drawn from the research undertaken, and what other research questions are raised. In her analysis of romantic novels; Janice Radway used an ethnographic and regional approach (using a series of ethnographic questions) to researching a group of. ‘Compulsive romance readers in a predominantly urban, central midwestern state among the nation’s top twenty in total population’ as she states in :Radway.J.A., Women Read Romance: The Interaction of Text and Context. (Dikes. G. & Humez. J., Gender, Race and Class in the Media; 1995: 202-214). When conducting her interviews Janice relied on Dot Evans for her cohort of readers. Dot is a female book store owner with a regular clientele of fifty to seventy-five regular readers who considered her opinion very highly. They relied on her view of which romance novels to avoid, and to buy. However Dot has had a large amount of success in interpreting, categorizing, and evaluating romantic fiction; to the point where she has created a business from it but more focally, gained the attention of writers and editors for whom she reads manuscripts and galleys. This clearly shows strength of source for Janice Radway’s rational and ultimately the reason she went about trying to prove the existence of a romantic reading culture. This attempt to persuade the general population of a
Bibliography: D. Brown and Laurie schulze in ‘The Effect of Race, Gender, and Fandom on Audience Interpretations of Madonna’s Music Videos Cornstock & Abbey1982; Brown, Childers, Bauman & Koch 1990;Janowitz(1987); and Lewis (1987), Gardner,( 1983) Stan Hawkins (1997) ‘I’ll Never Be an Angel: Stories of Deception in Madonna’s Music http://www.zx.nu/musicvideo/articles/madonna.htm Chodrow, N. (1978). The reproduction of mothering: Psychoanalysis and sociology of gender. Radway.J.A., Women Read Romance: The Interaction of Text and Context. (Dikes. G. & Humez. J., Gender, Race and Class in the Media; 1995: 202-214)