All the thanks to Allah Almighty, whose grace made possible all the work to be accomplished.
We, the team members are really indebted to the Manager North and Business Manager of, “DUNKIN DONUTS”, Miss. Sama Naik Akhtar and Mr.Naeem Afzal who let us to complete our project. Without their kind co-operation, it was not possible to complete the work in a better way. We are also thankful to them for sharing the information, we needed. Thanks are also due to him, for providing us the better environment during our visits.
As a final note, we are really grateful to our teacher, Honorable Prof. Sajid Javaid Akbar, who guided us, whenever we needed their guidance in the course of accomplishment of our project.
The Team Members.
CONTENTS
Title Page No
Abstract …………… 03
Review of Related Information and Literature …………… 05
Review of Related Literature …………… 08
The Research Problem …………… 10
The Research Question …………… 11
The Hypothesis …………… 11
Statement of Hypothesis …………… 12
Variables Involved …………… 12
Purpose of Research …………… 13
Research Procedure …………… 15
(A)
Research Design …………… 15
(B)
Data Collection Methods …………… 17
(C)
Survey instruments …………… 17
Reports and Results …………… 18
Time Frame …………… 18
Appendix …………… 21
References …………… 22
[pic]
Our research team was to prepare a research proposal. The organization selected by us is a Fast Food named, “Dunkin Donuts”, which offers donuts, coffee, sandwiches, slush and shakes.
The manager holds the view that he is not able to increase sales in spite of all his efforts in Rawalpindi (Sadar) outlet. And he has to stay with the restricted output. Also, it was told by the manager that the restaurant is not having any problem regarding the availability of capital, improper management,