research proposal on burberry
Introduction : Thomas Burberry (1835-1926, In England), when 21-year-old was the founder of Burberry Group Plc which is the One of the British Iconic largest branded clothing business was founded in 1856. At firstly Thomas opened as a country draper’s outfitters shop in Basingstoke, Hampshire, England. Since he started his journey by innovating new items such as gabardine, waterproof and breathable fabric and keep holding his heritage still now by developing their innovation and diversification of their products on twentieths century.
Rationale; for the proposed study: Fashion and life style is one of the most important parts of our social life. This fashion and life style is changing rapidly in day by day. People are not only looking for stylish product beside of this; they are getting addicted to look forward on branding product too. With the changing on product the companies are aware for developing on their brand because of popularity gets relied on branding. On my assignment, I am going to discuss such a branding company Burberry group plc which is a heritage company of UK and get famous on worldwide. This is one of the largest and ranked Fashion Company which is running their product more than 150 centuries (1856 to 2013) in UK.
Business Research question; relevant and in relation: Its make its self as a heritage company by making trance court which was declared to be official court by British army force. Even the brand got popular with British royalty. Burberry also diverted their company on licensing and distributing besides by fashioning and branding.
But still there was always up and down of their popularity. when Rose Merry Bravo (1951- ) was former president of Sakes Fifth Avenue came to the Burberry Group Plc as a chief executive in 1997 and strategically redirecting a lot on Burberry which gives them a relax five years success though Burberry is working with fashion and style and they have lots of competitors on similar products.
On this
Rationale; for the proposed study: Fashion and life style is one of the most important parts of our social life. This fashion and life style is changing rapidly in day by day. People are not only looking for stylish product beside of this; they are getting addicted to look forward on branding product too. With the changing on product the companies are aware for developing on their brand because of popularity gets relied on branding. On my assignment, I am going to discuss such a branding company Burberry group plc which is a heritage company of UK and get famous on worldwide. This is one of the largest and ranked Fashion Company which is running their product more than 150 centuries (1856 to 2013) in UK.
Business Research question; relevant and in relation: Its make its self as a heritage company by making trance court which was declared to be official court by British army force. Even the brand got popular with British royalty. Burberry also diverted their company on licensing and distributing besides by fashioning and branding.
But still there was always up and down of their popularity. when Rose Merry Bravo (1951- ) was former president of Sakes Fifth Avenue came to the Burberry Group Plc as a chief executive in 1997 and strategically redirecting a lot on Burberry which gives them a relax five years success though Burberry is working with fashion and style and they have lots of competitors on similar products.
On this