Professor: Dr. Steve Peng
Name: Stephan Tepe
NetID: af8538
Due date: 10/07/2014
Minit-Lube Inc. – Assignment
1) What constitutes the mission of Minit- Lube?
Minit-Lube is a franchise company of Jiffy-Lube and on the website of Jiffy-Lube the mission is described as followed:
“ Please Customers! Do Not Process Customers!
Speed of Service is Vital
Consistency Ensures Quality
Good is Not Good Enough, We Must Be Great!”i
(I don’t know if this is the right way to quote.)
So finally Minit-Lube Inc. provides a fast, high quality and reliable vehicle service in a customer friendly environment. Furthermore Minit-Lube wants to be cheaper than other maintenance stations.
2) Define Minit-Lube’s operational strategy to reach a sustainable competitive advantage.
Minit-Lube Inc. pursues all in class discussed strategy concepts:
Differentiation: The Minit-Lube, with its fast and customer-friendly service, wants to stand out from his competitors. How they could improve this in future I will describe in Chapter 3.
Cost leadership: Each company pursues this Strategy in a certain way. Once the competitors may offer a cheaper service, customers will switch to the competitor.
Quick response: The no-appointment statement for the customers, which is the first point on the website of Minit-Lube shows that the company have to be flexible and responsive.
3) Develop and explain the 10 feasible OM decisions to improve Minit-Lube’s future operations.
a. Service, Product Design
b. Quality management
Testkunde involvieren und Auswertung in Schulungen vorzeigen.
c. Process, capacity design
To do the mission well, Minit-Lube must have a high standardized process. For example: the customer
d. Location
Idee: Highway direct , weiß nicht ob man die Erlaubnis bekommt direkte eine Auffahrt vom Highway zu platzieren.
e. Layout design
f. Human Resource, job design
g. Supply chain management
h. Inventory