Retail Marketing of Asos
Retail Marketing | Customer Relationship Management Report | 8744446 |
Introduction: Its 2012 an era of recession, financial losses, downsizing and market saturations but how can one forget ASOS (as seen on screen) whose still busy in breaking the ice between customers and retailers, setting new standards into the bug of customer relationship management (CRM). According to a (Mintel 2011) report, ASOS was established in 2000 in UK and right now its the largest independent online fashion and beauty retailer. It got listed on London stock exchange in Oct 2001. After getting a boost in recent years in international market its September 2010 retail sales were £131.4 million (Mintel 2011). People aged between 16-34 years are the targeted consumers, who are fashion slaves. Its product line consists on women wear, menswear and kids. In women’s wear the range includes day and evening dresses, knitwear, jeans, jackets, coats, trousers, shorts, lingerie, nightwear, swimwear, sportswear and loungewear, footwear, accessories and beauty products. Menswear comprises on jackets, waist coats, jumpers, shirts sweat shirts, tops, jeans, trousers, shorts, swimwear, underwear, socks and loungewear. They offer a great deal in terms of prices and stock goods on a wide price range for all which makes shopping favourable for all sections of people (ASOS 2011). In the recent developments established by the company, the standout bullet is that they are now providing free delivery to almost all parts of the worlds with 195 countries. They have plans to open a new centralized warehouse in Yorkshire as well as part of expansion plans. They have also made their customers sure about the stagnant prices. ASOS is also well known for having untraditional and innovative marketing strategies and unique services. After analysing the increasing popularity and demand of mobile shopping ASOS has launched a mobile website too
Introduction: Its 2012 an era of recession, financial losses, downsizing and market saturations but how can one forget ASOS (as seen on screen) whose still busy in breaking the ice between customers and retailers, setting new standards into the bug of customer relationship management (CRM). According to a (Mintel 2011) report, ASOS was established in 2000 in UK and right now its the largest independent online fashion and beauty retailer. It got listed on London stock exchange in Oct 2001. After getting a boost in recent years in international market its September 2010 retail sales were £131.4 million (Mintel 2011). People aged between 16-34 years are the targeted consumers, who are fashion slaves. Its product line consists on women wear, menswear and kids. In women’s wear the range includes day and evening dresses, knitwear, jeans, jackets, coats, trousers, shorts, lingerie, nightwear, swimwear, sportswear and loungewear, footwear, accessories and beauty products. Menswear comprises on jackets, waist coats, jumpers, shirts sweat shirts, tops, jeans, trousers, shorts, swimwear, underwear, socks and loungewear. They offer a great deal in terms of prices and stock goods on a wide price range for all which makes shopping favourable for all sections of people (ASOS 2011). In the recent developments established by the company, the standout bullet is that they are now providing free delivery to almost all parts of the worlds with 195 countries. They have plans to open a new centralized warehouse in Yorkshire as well as part of expansion plans. They have also made their customers sure about the stagnant prices. ASOS is also well known for having untraditional and innovative marketing strategies and unique services. After analysing the increasing popularity and demand of mobile shopping ASOS has launched a mobile website too
References: Jiawei Han, Michelline Kamber, Data mining: conception and technology, Beijing: Mechanic Industry Publish, 2002. Wayland, R., & Cole. P. (1997). Customer Connections: New strategies for growth. Stringfellow, A., Nie, W., & Bowen, D. (2004). CRM: Profiting from understanding customer needs Ling, R., & Yen, D. (2001). Customer relationship management: An analysis framework and implementation strategies