Retail Marketing: Store Location for Globus
Group Project Question –
Choose a retail organisation (of retail goods e.g. a supermarket) has approached your group with a brief to research and analyse their retail marketing strategy and to prepare a report based on your analysis. You are required to select a retailer from the list of retailers given in this document and conduct a strategic review of the retail offering, making recommendations for improvements.
You may focus on a particular aspect of their strategy rather than a broad overview. For example, you might want to examine their strategy on say store format and location or online marketing strategy. You have a free choice but it is recommended that you should tackle an issue in depth rather than do something very broad and superficial. You are required to focus on any one of the following aspect related with the retail marketing strategy. TABLE OF CONTENTS
1. Introduction – 3
1.1. Research Objectives – 3
1.2. Methodology of research – 3
2. Literature Review – 5
2.1. Retailing – 5
2.2. Retail Marketing: Store Location – 5
2.3. Important characteristics of Store Location – 6
2.3.1. Population of probable customers in the region – 6
2.3.2. Evaluation of the existing competition level – 6
2.3.3. Closeness to the potential customers – 7
2.3.4. Closeness to the potential employees – 7
2.3.5. Transportation facilities available – 7
2.3.6. Location image in synergy with the company’s brand – 7
2.4. Location Positioning – 8
3. Store Location At Globus – 9
3.1. Globus as a brand – 9
3.2. Globus Store at East Delhi – 9
3.3. Globus Store at NOIDA – 10
4. Conclusion and Recommendations – 11
5. Bibliography 12
1. INTRODUCTION –
The introductory section of this report is aimed at introducing the topic of research to the readers and show the readers what is about to come in the report. In this research the company which has been selected is that of Globus and the area of retail marketing which has been chosen in here is that of Store
Choose a retail organisation (of retail goods e.g. a supermarket) has approached your group with a brief to research and analyse their retail marketing strategy and to prepare a report based on your analysis. You are required to select a retailer from the list of retailers given in this document and conduct a strategic review of the retail offering, making recommendations for improvements.
You may focus on a particular aspect of their strategy rather than a broad overview. For example, you might want to examine their strategy on say store format and location or online marketing strategy. You have a free choice but it is recommended that you should tackle an issue in depth rather than do something very broad and superficial. You are required to focus on any one of the following aspect related with the retail marketing strategy. TABLE OF CONTENTS
1. Introduction – 3
1.1. Research Objectives – 3
1.2. Methodology of research – 3
2. Literature Review – 5
2.1. Retailing – 5
2.2. Retail Marketing: Store Location – 5
2.3. Important characteristics of Store Location – 6
2.3.1. Population of probable customers in the region – 6
2.3.2. Evaluation of the existing competition level – 6
2.3.3. Closeness to the potential customers – 7
2.3.4. Closeness to the potential employees – 7
2.3.5. Transportation facilities available – 7
2.3.6. Location image in synergy with the company’s brand – 7
2.4. Location Positioning – 8
3. Store Location At Globus – 9
3.1. Globus as a brand – 9
3.2. Globus Store at East Delhi – 9
3.3. Globus Store at NOIDA – 10
4. Conclusion and Recommendations – 11
5. Bibliography 12
1. INTRODUCTION –
The introductory section of this report is aimed at introducing the topic of research to the readers and show the readers what is about to come in the report. In this research the company which has been selected is that of Globus and the area of retail marketing which has been chosen in here is that of Store
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