Retail Mystery Shopping Survey

Running Head: Retail Mystery Shopping

Retail Mystery Shopping
[Name of the writer]
[Name of the institution]

Retail Mystery Shopping
Part – 1 Questionnaire

Please indicate your gender:
Male ( ) Female ( ) Prefer not to say ( )

What is your age group? • 18-29 ( ) • 30-39 ( ) • 40-49 ( ) • 50-59 ( ) • Over 60 ( )

In scale of 1 to 5 (1 – highly satisfied to 7 – highly dissatisfied), rate the following determinants: 1. Price Of Goods 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied

2. Retail Store Ambiance 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied

3. Attitude of Staff 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied

4. Shelving Criteria 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied

5. Range Of Products 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied

6. Quality Of Products 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied

7. Product Information 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied

8. Product Display 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied

9. Lighting Standard 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied

10. Ease Of Finding Goods 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied

Part – 2 Administration of Survey

The five retail stores that were

References: Gitman, J. Lawrence. Carl, D. McDaniel. (2005). The Future of Business: The Essentials. Mason, Ohio: South-Western Publication. Vikas, Mittal. Frennea, Carly. (2010). “Customer Satisfaction: A Strategic Review and Guidelines for Managers,” New York: New York University Press. Appendix