ABSTRACT
With rise of consumerism and rapidly changing technologies to cater to emerging needs of affluent consumers electrical and electronics industry has undergone several changes and innovation in terms of technology and hence product. Along with every technological up gradation, product obsolescence is also increasing at a fast pace aided by various subjective factors of individual consumers posing a serious threat to environment in terms of e-waste. As per reports of United Nations 500% growth is estimated over next 10 years in computer waste in India alone. A big junk and a challenge to environment are ready to beacon upon and calls for effective management of used/ discarded “commodity” or “waste”. Reverse logistics provides a logical solution to the problem and calls for much inquisitive and collaborative approach towards the problem. The paper furthers the conceptual framework for developing a reverse logistics approach towards value chain enhancement and e- waste reduction.
Key Words: consumerism, technological obsolescence, e- waste, reverses logistics, value chain
Authors
1 Vivek Kr Tripathi, B.Tech., MBA
Ast.Prof. Department of Business Studies, Hindustan College of Sc and Tech., Agra, UP
2 Vivek Agarwal, MBA
Ast.Prof. GLA Institute of business management, GLA University, Mathura,UP
INTRODUCTION One of the more interesting and significant trends in supply chain management is the recognition of the strategic importance of reverse logistics operations [15]. These reverse logistics operations support a variety of activities ranging from what is termed “green logistics,” i.e., “efforts to reduce the environmental impact of the supply chain (p. 130) [16],” to activities that encompass product returns, repairs, and refurbishment. Estimates of the costs of reverse logistics operations range from $37 - $921 billion
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