Cohen describes a clear attempt from the Church to portray a consistent propaganda campaign aimed at raising the level of sainthood in the public eye. This was not difficult to do as the church had three things with it that gave it absolute power. First thing the church had, was that its message it brought with it that could not be questioned in any way. The information they brought with them could not be voluntarily accepted or rejected, and the church had an obligation to spread that message. Secondly, the churches message was absolute and its authority was unquestionable. The church had no competition in that there was no one who could match the propaganda they brought. Lastly, the church had a centrally organized, universal message, which meant that it could be easily tailored for the masses.
Pilgrimages became common; this cemented the church even further as they build grand churches filled with “holy relics” of the saints. These relics were given to have special powers when yielded by the saints of the church. Many of the pilgrims believed this message and probably never questioned it. Many of them were filled with awe when they saw the grand magnificence of the church and the stained glass windows within them (peasants would never see such sights if it hadn’t been for the
Bibliography: Cohen, Esther. “The Propaganda of the Saints in the Middle Ages.” Journal of Communication, 1981. Poster, Mark. “Critical Theory and TechnoCulture: Habermas and Baudrillard.” In The Second Media Age. Cambridge: Polity Press, 1992. ----------------------- [1] Poster, Mark “Critical Theory and Technoculture” pg. 97