Terms: Units 8, 9, 10, 11, 12, 14, 15
For the final exam eassy question, you may draw on any course content from Units 1-15.
Glossary
Agit-pop: A play on agit-prop (political theater). The use of popular music to generate social action.
Aspirational: In global media productions, the desire for a higher social status (ie. wealth, beauty, and marriage) are often fulfilled in happy endings for the protagonists.
Beauty culture: A socially constructed ideal of beauty supported by cosmetics companies, advertising and other media images.
Beauty industry: A network of industries devoted to the social construction of beauty, including consumer magazines, fashion events, and beauty product manufacturers.
Bollywood: The primary Indian movie industry. Indian directors and producers do not necessarily embrace this term because they do not like to see their movie industry described as secondary to Hollywood.
Bottom-of-the-Pyramid (BOP): The 4 billion people in the world (nearly 2/3 of the world’s population) who live on less than $2 a day.
celebrity/star (ascribed, achieved, attributed): A persona that is both a commodity to be bought and sold and a vehicle for creating social meaning.
Collective intentionality: According to John Searle, we are born not only with an individual capacity to shape our individual actions, but with a need to be part of a group and to shape our intentions to group intentions.
Compassionate consumerism: the idea that ordinary people can band together as consumers to help solve global problems like famine and natural disasters by purchasing entertainment and other popular culture artifacts.
Constitutive rules: In the theory of the social construction of reality, constitutive rules create forms of social action. Constitutive rules are different than regulative rules, which impose conditions on prior forms of activity. Convergence: Large media companies own several types of media outlets (book