Rhetorical Analysis
English Composition
Aaron Hatfield
Professor Skutar
28 September 2013
Aristotle’s two magnificent Children: Ethos the Spiritual Motivator, and Logos the Blunt Persuader
Among the multiple appeals from Aristotle, there lies rhetorical analysis. Applying Aristotle’s appeals to present day advertisements breaks down all the aspects and qualities of each advertisement, thus identifying motive behind the color scheme to the emotion or lack of, behind the script. There are two different types of styles of writing that I’m going to talk about in this paper, Ethos and Logos. In this specific ad, there are examples of Pathos and Ethos used in order to have a successful advertisement. “Rhetorical approaches are concerned with the use of reason in efforts to persuade an audience, but not only with reason: they also consider the personal qualities, characteristics and skills of speakers” (Ellis). After looking at the ad for a long time and analyzing it, it’s clear that Figure Weight Loss means business. In this paper I am going to focus on the different aspects of Ethos and Logos and how they apply to the ad itself in broad terms, a side story of a girl named Shannon, and their three keen promises to make it safe, effective, and affordable for each client. In literary terms, Ethos can be referred to as a spirit that motivates ideas and customs, and it could also be traced back to times of economic change in ancient Palestine. In other literary terms, Logos means that you as the writer are persuading through reasoning. Even though that the advertisement isn’t a big one and is in a small reach magazine, it still packs a tremendous amount of meaning. When I was flipping through magazines I was getting bored because nothing was really eye appealing that’s when I decided to open up a Reach magazine because they usually have something or some things that are appealing and fun to look at. I was almost done flipping through the pages and I saw my two most favorite colors
Aaron Hatfield
Professor Skutar
28 September 2013
Aristotle’s two magnificent Children: Ethos the Spiritual Motivator, and Logos the Blunt Persuader
Among the multiple appeals from Aristotle, there lies rhetorical analysis. Applying Aristotle’s appeals to present day advertisements breaks down all the aspects and qualities of each advertisement, thus identifying motive behind the color scheme to the emotion or lack of, behind the script. There are two different types of styles of writing that I’m going to talk about in this paper, Ethos and Logos. In this specific ad, there are examples of Pathos and Ethos used in order to have a successful advertisement. “Rhetorical approaches are concerned with the use of reason in efforts to persuade an audience, but not only with reason: they also consider the personal qualities, characteristics and skills of speakers” (Ellis). After looking at the ad for a long time and analyzing it, it’s clear that Figure Weight Loss means business. In this paper I am going to focus on the different aspects of Ethos and Logos and how they apply to the ad itself in broad terms, a side story of a girl named Shannon, and their three keen promises to make it safe, effective, and affordable for each client. In literary terms, Ethos can be referred to as a spirit that motivates ideas and customs, and it could also be traced back to times of economic change in ancient Palestine. In other literary terms, Logos means that you as the writer are persuading through reasoning. Even though that the advertisement isn’t a big one and is in a small reach magazine, it still packs a tremendous amount of meaning. When I was flipping through magazines I was getting bored because nothing was really eye appealing that’s when I decided to open up a Reach magazine because they usually have something or some things that are appealing and fun to look at. I was almost done flipping through the pages and I saw my two most favorite colors