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Rhetorical Analysis
Not All Industrial Food is Evil
Lauri Gavilano
EN1420
December 13, 2014

Not All Industrial Food Is Evil
In the article Not All Industrial Food Is Evil, published on August 17, 2013, in The New York Times, Mark Bittman questions how a pound of tasteless and watery tomatoes cost $2-$3 a pound when 2lbs. of canned tomatoes, that had a better taste to them, could cost only half that amount. Now that businesses have to produce so much food for the population and with the processes tomato market is international, with increasing pressure from Italy, China, and Mexico (Bittman, 2013), the question of how can they produce so much food at a timely rate, yet make sure it had nutrition?. We are surrounded with the Mid Wests idea of farming with overcrowding animals in pens, and crops used for junk food, fuel, and used for the animals to feed them with. Canned tomatoes and fresh market tomatoes are grown the same way, canned ones just have a few extra steps added to them.
Mark Bittman uses pathos appeals in the first couple of paragraphs to draw you in, by saying how neat the rows of plants were and how well they looked and how well cared for things are. There isn’t just one thing growing everywhere, but multiple things that look fresh. Bittman uses pathos to appeal to you by saying that the Rominger farm uses those techniques to grow their food. They use crop rotation to help grow the plants and make sure that the plants have the nutrients so that they can grow strong and healthy. At the Rominger farm there is diversity, crop rotation, cover crops and, for the most part, real food. He uses both ethos by showing how well the farm takes care of their plants so you want to eat things from there and pathos by getting you to believe that you feel good about eating something that came from there, to show that it is safe and actual food you are eating.
Bittman goes on to explain how farming has grown and how it has improved. By using pathos appeals he shows

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