Thomas Jefferson”, the rhetorical appeals come within the characters. Both John Adams and Thomas Jefferson used ethos in their favor during the campaign. They were both exceedingly credible, which was their main goal. Consequently, closely related came how they used pathos. Since they were remarkably credible they easily impacted the audience emotions. They did this by saying things that were not true about each other. Instead of targeting each other on political ground they took shots at each other on a personal level. To conclude, the result of this was in other words a perfect use of pathos by both candidates; they made the audience feel they should choose the other one simply because of the fallacies told by one
Thomas Jefferson”, the rhetorical appeals come within the characters. Both John Adams and Thomas Jefferson used ethos in their favor during the campaign. They were both exceedingly credible, which was their main goal. Consequently, closely related came how they used pathos. Since they were remarkably credible they easily impacted the audience emotions. They did this by saying things that were not true about each other. Instead of targeting each other on political ground they took shots at each other on a personal level. To conclude, the result of this was in other words a perfect use of pathos by both candidates; they made the audience feel they should choose the other one simply because of the fallacies told by one