Liming Vocational University, Quanzhou, China
Volume 2, Number 2, Winter 2011, E-Teacher Projects Gallery Course: English for Specific Purposes, Best Practices, University of Oregon Author: Qiang (John) Wang, Liming Vocational University, Quanzhou, China Final Project: College-to-Corporation Training Program
Part 1: Target Situation Analysis (TSA) Task A. Who is your Target Learner? Be specific. International trade coordinator candidates (Junior college students in their third year studying in international business). B. Based on the information you have at this time, complete the following chart with what your target learners need to do in English to be successful in the specific content area (business, engineering, etc.). 1. What are your target learner goals & needs? According to the target situation analysis of trade coordinator and related job fields, one of the core competences of qualified candidates is to maintain and promote professional and courteous client relations by managing a prompt and accurate response to face-to-face, telephone, and email communications in English. The College-to-Corporation training program (also as C2C for short) for EOP trade coordinator is divided into two stages. The first stage is designed for the entry-level position, Order Fulfillment Coordinators (also as Fulfillment Coordinators, working as the assistant of sales coordinators). Courses at the second stage are designed for Sales Coordinators in exporting business or Purchasing Managers in importing business. In addition, performance goals are arranged according to the sequence of work procedures and organizational priorities in accordance with the simple-to-complex criterion to build learner confidence. Goals for Order Fulfillment Coordinator Candidates: By the end of 72-hour-course, participants should be able to: a) Coordinate company participation in trade shows and conferences with clients and