Rhetorical Essay
BOLD Advertisement
03 August 2014
Encourage Your Children to Do More Sport
Belgian Association for Obese Patients (BOLD) effectively uses a humor and simplicity to promote its anti-obesity campaign by utilizing a picture of a young boy outside climbing a tree for the sole purpose of fetching his hijacked gaming system. The message is loud and clear in this ad and hits readers with logic, credibility and emotion to bring to light the epidemic of childhood obesity and one simple way to combat it; encouraging your children to do more sport.
The ad shows a large tree in what could be the yard of a residence. It is a cloudy but nice day summer day. The tree trunk is shown with dark rough bark and covered in mossy patches. It is wide in girth with long full branches extending out. It is a perfect tree for climbing. There are fallen dry dead leaves surrounding and covering the area at the bottom of the tree. The branches are thick and sturdy looking; full of large bright green leafs. A boy who looks to be between 12-15 years old is in the beginning stages of climbing the trunk of the tree. He is Caucasian with blonde hair, wearing blue knee length shorts, a short-sleeve white button down plaid shirt and dark low cut tennis shoes. The boy is clearly overweight and is struggling to climb the trunk of the tree. Hanging from the middle of one of the large lower branches there is a PS2 gaming system and controller wrapped around the branch dangling in the air. It is high enough in the tree that it cannot be reached from the ground. The boy who is a few feet above the ground clinging to the trunk of the tree is looking at his game system as though he is desperate to get it back. So much so, he is willing to exert the energy to climb the tree to do so. In the lower right corner of the ad is the text “Encourage your children to do more sport” with the BOLD logo next to it.
The social significance of the ad addresses the childhood obesity
03 August 2014
Encourage Your Children to Do More Sport
Belgian Association for Obese Patients (BOLD) effectively uses a humor and simplicity to promote its anti-obesity campaign by utilizing a picture of a young boy outside climbing a tree for the sole purpose of fetching his hijacked gaming system. The message is loud and clear in this ad and hits readers with logic, credibility and emotion to bring to light the epidemic of childhood obesity and one simple way to combat it; encouraging your children to do more sport.
The ad shows a large tree in what could be the yard of a residence. It is a cloudy but nice day summer day. The tree trunk is shown with dark rough bark and covered in mossy patches. It is wide in girth with long full branches extending out. It is a perfect tree for climbing. There are fallen dry dead leaves surrounding and covering the area at the bottom of the tree. The branches are thick and sturdy looking; full of large bright green leafs. A boy who looks to be between 12-15 years old is in the beginning stages of climbing the trunk of the tree. He is Caucasian with blonde hair, wearing blue knee length shorts, a short-sleeve white button down plaid shirt and dark low cut tennis shoes. The boy is clearly overweight and is struggling to climb the trunk of the tree. Hanging from the middle of one of the large lower branches there is a PS2 gaming system and controller wrapped around the branch dangling in the air. It is high enough in the tree that it cannot be reached from the ground. The boy who is a few feet above the ground clinging to the trunk of the tree is looking at his game system as though he is desperate to get it back. So much so, he is willing to exert the energy to climb the tree to do so. In the lower right corner of the ad is the text “Encourage your children to do more sport” with the BOLD logo next to it.
The social significance of the ad addresses the childhood obesity