Robi Training &Development Method
Robi Telecom
Company Overview:
Aktel, one of the premier brands in mobile telecommunication in the country, will now be known as . The transformation has come into effect from the dawn of Sunday, 28th March after unveiling of the new logo and branding at a colourful ceremony at the Suhrawardi Uddan in the capital. Celebrations are taking place in Dhaka, Chittagong and all across the country to mark this historic transition. As you have already noted, the thematic importance of our celebration is based on the rich, vibrant culture and heritage of this nation. Through this transformation, we want to develop an emotional link with the people of this wonderful country.
By changing the name to a Bengali word, the company aims at aligning its services to local culture and tradition. The word has been chosen as it carries a range of dominant meanings of emotional and cultural bondage of the people of this land. Robi brings the first gleam of light that shows us the day; Robi is the symbol of harvest that brings satisfying smiles on the faces of the farmers; Robi, meaning sun, is the source of energy that vitalizes agriculture, weather and life everywhere. The word Robi is also very familiar to all Bangla speaking people as it is in the Bengali name of their pride poet, Rabindranath Tagore.
Explaining about the change Managing Director and CEO of Axiata (Bangladesh) Ltd. Mr. Michael Kuehner said, “ we aim to develop an emotional link with the culture and roots of this nation. The cultural heritage of Bangladesh is very rich and it has always had positive impacts upon social and economic activities. Therefore, we chose the Bangla word “Robi” to be our identity”. Supplementing the view Chief Commercial Officer of Axiata (Bangladesh) Ltd. Mr. Biddyut Kumar Basu stressed, “Robi will remain beside the people of Bangladesh as they want. Robi will incorporate Bangla in all facet of its work”. In Bangladesh, telecommunication
Company Overview:
Aktel, one of the premier brands in mobile telecommunication in the country, will now be known as . The transformation has come into effect from the dawn of Sunday, 28th March after unveiling of the new logo and branding at a colourful ceremony at the Suhrawardi Uddan in the capital. Celebrations are taking place in Dhaka, Chittagong and all across the country to mark this historic transition. As you have already noted, the thematic importance of our celebration is based on the rich, vibrant culture and heritage of this nation. Through this transformation, we want to develop an emotional link with the people of this wonderful country.
By changing the name to a Bengali word, the company aims at aligning its services to local culture and tradition. The word has been chosen as it carries a range of dominant meanings of emotional and cultural bondage of the people of this land. Robi brings the first gleam of light that shows us the day; Robi is the symbol of harvest that brings satisfying smiles on the faces of the farmers; Robi, meaning sun, is the source of energy that vitalizes agriculture, weather and life everywhere. The word Robi is also very familiar to all Bangla speaking people as it is in the Bengali name of their pride poet, Rabindranath Tagore.
Explaining about the change Managing Director and CEO of Axiata (Bangladesh) Ltd. Mr. Michael Kuehner said, “ we aim to develop an emotional link with the culture and roots of this nation. The cultural heritage of Bangladesh is very rich and it has always had positive impacts upon social and economic activities. Therefore, we chose the Bangla word “Robi” to be our identity”. Supplementing the view Chief Commercial Officer of Axiata (Bangladesh) Ltd. Mr. Biddyut Kumar Basu stressed, “Robi will remain beside the people of Bangladesh as they want. Robi will incorporate Bangla in all facet of its work”. In Bangladesh, telecommunication