Role of Art and Design Education to Generate Employment/Business in Rural Sector
EMPLOYMENT GENERATION IN DEVELOPING COUNTRIES: CHALLENGES AND OPPORTUNITIES
ROLE OF ART AND DESIGN EDUCATION TO GENERATE EMPLOYMENT/BUSINESS IN RURAL SECTOR
(BY GAUTAM DUTTA Asst. Professor & VINAY KUMAR Asst. Professor,
AMITY SCHOOL FOR FINE ART, AMITY UNIVERSITY, NOIDA, U.P)
ABSTRACT
Today the Indian design industry is neither too small to be unseen nor too big to be seen in major way but the fact is that the Art and Design discipline no longer remain in isolation as we witness a rapid socio-economic changes in India. India has an authentic treasure of traditional art forms. The ritualistic celebrations during festivals are nothing but design manifestations and that is the reason Indian Design originate from its deep cultural roots with Indian philosophy. Historically there is no standard definition of a designer in India and we still need to develop an understanding of design in Indian people’s mind, traditional artist/artisans also lacked individual appreciation and only at times with long endeavors their talents were recognized by government agencies and their policies to promote Indian art and craft.
Art and craft play a vital role in generating employment which has been one of the important objectives of development planning in India. Research says 72.2% of the total population of India lives in some 638,000 villages in compare to the rest 27.8% in about 5,480 towns and urban agglomeration. President APJ Abdul Kalam has said that employment generation, particularly in rural areas, is very essential for increasing the growth rate from the current 8% to 10% and maintaining it for a decade (New Delhi, Jan 12: The Financial Express.)
Indian handicraft and handloom and cottage industries have a popular role in the Indian economy. India is one of the major exporter and supplier of handicrafts and gift products to the world market. The Indian handicrafts industry is highly labor intensive and decentralized, being spread all across the
ROLE OF ART AND DESIGN EDUCATION TO GENERATE EMPLOYMENT/BUSINESS IN RURAL SECTOR
(BY GAUTAM DUTTA Asst. Professor & VINAY KUMAR Asst. Professor,
AMITY SCHOOL FOR FINE ART, AMITY UNIVERSITY, NOIDA, U.P)
ABSTRACT
Today the Indian design industry is neither too small to be unseen nor too big to be seen in major way but the fact is that the Art and Design discipline no longer remain in isolation as we witness a rapid socio-economic changes in India. India has an authentic treasure of traditional art forms. The ritualistic celebrations during festivals are nothing but design manifestations and that is the reason Indian Design originate from its deep cultural roots with Indian philosophy. Historically there is no standard definition of a designer in India and we still need to develop an understanding of design in Indian people’s mind, traditional artist/artisans also lacked individual appreciation and only at times with long endeavors their talents were recognized by government agencies and their policies to promote Indian art and craft.
Art and craft play a vital role in generating employment which has been one of the important objectives of development planning in India. Research says 72.2% of the total population of India lives in some 638,000 villages in compare to the rest 27.8% in about 5,480 towns and urban agglomeration. President APJ Abdul Kalam has said that employment generation, particularly in rural areas, is very essential for increasing the growth rate from the current 8% to 10% and maintaining it for a decade (New Delhi, Jan 12: The Financial Express.)
Indian handicraft and handloom and cottage industries have a popular role in the Indian economy. India is one of the major exporter and supplier of handicrafts and gift products to the world market. The Indian handicrafts industry is highly labor intensive and decentralized, being spread all across the
Bibliography: • “ Handmade in India : crafts of India” by Ranjan Aditi and M.P.Ranjan, 2007 • “Handmade in India: A geographic Encyclopedia of India Handicrafts” by by Ranjan Aditi and M.P.Ranjan, 2009 • Art and Visual Culture in India (1857-2007), edited by Gayatri Sinha, published by Marg 2009.