Etsy Case Summary
Handcraft is Etsy’s principle authorship
The online ecommerce marketplace that operates exclusively for handcrafted and handmade items is Etsy. They connect the bridge between the sellers and consumers who have in interest in handcrafted items. They have cloths, foods, photographs, art, food products, bath and beauty products, accessories, etc. And the company is planning to help the sellers to identify manufactures for their goods and the ecommerce company is going public from April 2016.
The sellers of the online company are quite disappointed and sad because of the new plan initiated by the company. In the online post many sellers have shared that they are upset regarding the company’s plan, while others are enthusiastic about the online
marketplace’s help to connect with the manufactures to share their ideas and values. And the consumers have been even more careful while purchasing an item and make sure that the seller is a reputable person by checking the listings mentioned on the site. In the 2015 under top five hundred companies Etsy ranked twenty fourth positions in Internet Retailer 2015 Guide.
The ecommerce marketplace, Amazon started to venture into the handcraft industry and started their own forum for the handcrafted items and products called the Handmade. And many seller who have allied with Etsy received invitation from Amazon to join their club. Amazon ranks the first position in Internet Retailer 2015 but some sellers find it difficult to transfer their customers from one website to another.
The new manufacturing platform of Etsy is expecting applications from manufactures from Canada and the United States, and they have to follow certain norms like disclosing their details about their subcontractors and businesses, providing best customer service and maintain a secured platform. Only those manufacturers who agree to the company’s policy are reviewed, the manufacturers who are sub-contracting their manufacturing business are not allowed to do business with Etsy.
The online ecommerce marketplace that operates exclusively for handcrafted and handmade items is Etsy. They connect the bridge between the sellers and consumers who have in interest in handcrafted items. They have cloths, foods, photographs, art, food products, bath and beauty products, accessories, etc. And the company is planning to help the sellers to identify manufactures for their goods and the ecommerce company is going public from April 2016.
The sellers of the online company are quite disappointed and sad because of the new plan initiated by the company. In the online post many sellers have shared that they are upset regarding the company’s plan, while others are enthusiastic about the online
marketplace’s help to connect with the manufactures to share their ideas and values. And the consumers have been even more careful while purchasing an item and make sure that the seller is a reputable person by checking the listings mentioned on the site. In the 2015 under top five hundred companies Etsy ranked twenty fourth positions in Internet Retailer 2015 Guide.
The ecommerce marketplace, Amazon started to venture into the handcraft industry and started their own forum for the handcrafted items and products called the Handmade. And many seller who have allied with Etsy received invitation from Amazon to join their club. Amazon ranks the first position in Internet Retailer 2015 but some sellers find it difficult to transfer their customers from one website to another.
The new manufacturing platform of Etsy is expecting applications from manufactures from Canada and the United States, and they have to follow certain norms like disclosing their details about their subcontractors and businesses, providing best customer service and maintain a secured platform. Only those manufacturers who agree to the company’s policy are reviewed, the manufacturers who are sub-contracting their manufacturing business are not allowed to do business with Etsy.