In my essay I want to point out some colours’ role in different cultures. I think it is very important to know the different meanings of colours. Especially, when you are travelling abroad or negotiating with business partners, who came from a different country or culture. It is essential to know what colours can you wear to events or meetings in other cultures. Or which colours you are using in your presentation. Every colour has a meaning, but it can means the total opposite in different countries. This is why I chosed this topic.
The colour of white
In the Western cultures white is a symbol of reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, cold, good, sterility, marriage. The brides wear whites wedding dresses.
In the Eastern cultures, white stands for death, clinical and sterile. This is the colour of mourning. So this shows us, how white has a total different meaning in two cultures.
In India white is colour of absence and is the only color widows are allowed to wear. It is the acceptable color at funerals and ceremonies that mark death in the family. In India, even in Christian weddings, while most brides wear white, it is usually relieved by at least a touch of some other color. If a married woman wears unrelieved white in India, she is inviting widowhood and unhappiness.
In China it means death and mourning, virginity and purity, humility and misfortune. White would not be an appropriate color for a wedding in China. It is the color of mourning. If a bride chooses a white wedding gown, her parents would probably not allow her to get married.
In Hungary the brides wear a white wedding dress at the wedding ceremony.
The colour of black:
In western cultures this is the colour of mourning and death. It means sadness, anger, fear, evil, anonymity, unhappiness, death. But black is common colour for clothes, it can be worn in the business life or in a