Role of Information Technology in Relationship marketing
Role of Information Technology in
Relationship marketing
By : Krishna Vaghela
Role of information technology in Relationship Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
- Peter Drucker
“
Abstarct:
In today’s market customer is king and every activity gives centre place to the customer because this is time to make your business customer oriented. RM is defined as the identification, establishment, maintenance, enhancement, modification and termination of relationships with Customers to create value for them and profit for organization by a series of relational exchanges that have both a history and a future and in which information technology plays vital role . Information technology in relationship marketing (RM) is one of the Key functions in enhancing business performance. This paper describes how I.T helps to maintain this relationship because market is enlarging with the customer as well as its importance in relationship marketing. General information may be converted in valuable source for any business through it. It also focuses on particular relationship marketing with some important aspects of it. Relationship marketing is mostly used by every firm and for every product. The first strategy of any firm is to maintain customer and without computerization it is not easy.
Introduction
Relationship marketing is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication. This approach often results in increased wordof-mouth activity, repeat business and a willingness on the customer’s part to provide information to the organization.
Modern consumer marketing originated in the 1950s and 1960s as companies found it more profitable to sell relatively low-value products to masses of customers. Over the decades, attempts have been
Relationship marketing
By : Krishna Vaghela
Role of information technology in Relationship Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
- Peter Drucker
“
Abstarct:
In today’s market customer is king and every activity gives centre place to the customer because this is time to make your business customer oriented. RM is defined as the identification, establishment, maintenance, enhancement, modification and termination of relationships with Customers to create value for them and profit for organization by a series of relational exchanges that have both a history and a future and in which information technology plays vital role . Information technology in relationship marketing (RM) is one of the Key functions in enhancing business performance. This paper describes how I.T helps to maintain this relationship because market is enlarging with the customer as well as its importance in relationship marketing. General information may be converted in valuable source for any business through it. It also focuses on particular relationship marketing with some important aspects of it. Relationship marketing is mostly used by every firm and for every product. The first strategy of any firm is to maintain customer and without computerization it is not easy.
Introduction
Relationship marketing is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication. This approach often results in increased wordof-mouth activity, repeat business and a willingness on the customer’s part to provide information to the organization.
Modern consumer marketing originated in the 1950s and 1960s as companies found it more profitable to sell relatively low-value products to masses of customers. Over the decades, attempts have been
References: Berry, Leonard (1983). Relationship Marketing Fornell, C. and Wernerfelt, B. (1987) "Defensive marketing strategy by Marketing Research, November, 1987 (1999). "Principles of Marketing" 2nd ed – IBR by Jagdish Sheth Möller, K., and Halinen, A., 2000,