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Role of Mass Media in Japanese Popular Culture Reception in Southeast Asia

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Role of Mass Media in Japanese Popular Culture Reception in Southeast Asia
PAPER SELECTION FOR JAPAN – ASEAN STUDENT CONFERENCE 2009

Role of Mass Media on Japanese Popular Culture Reception in Southeast Asia Countries
Case study: Indonesia

Written by Mirah Mahaswari

Department of Communication Studies Faculty of Social and Political Sciences Gadjah Mada University Indonesia
Tuesday, September 8, 2009

Role of Mass Media on Japanese Popular Culture Reception in Southeast Asia Countries
Case study: Indonesia

Abstract The study of popular culture can be seen from three main approaches. The first debate will be on how popular culture able to penetrate the global limit and produced massively to the society. Second, the influence of popular culture on the contemporary society. Third, the role of mass media in popular culture. Concerning in communication studies, the third approach will be the main idea of the essay. The next explanation is about the role of mass media freedom on popular culture reception in society. Indonesia will be the locus to elaborated on how the level of media freedom in Indonesia affected the dissemination of Japanese popular culture to the society.

At a glance popular culture Popular culture is a topic that was much discussed in the last decade. The study of popular culture became more diverse, ranging from discussing the issue in music, fashion, lifestyle, until the political sphere. Historically, according to MacDonald,1 popular culture developed since the 1800s. Since that time, Western culture split into two areas: the traditional culture which he calls "high culture" and “popular culture". Popular culture is a culture that simply and directly being an object of mass consumption, while high culture is the result of individual expression of an artist.2 In line with these thoughts, Storey3 states that popular culture is seen as a residual category in comparison with high culture. In this case, high culture is the result of individual creations deserve moral and aesthetic response. Meanwhile, mass


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