Media:-
Media of communication are organized means of dissemination of fact, opinion, entertainment & other information such as newspapers, magazines, cinema films, radio, television, the World Wide Web, bill boards, books, C.Ds, DVDs, video cassettes, computer games & other form of publishing. (OM Gupta, 2006, page no 01)
Media Characteristic:- 1) The media are human communication system. 2) The media use processes of industrialized technology for producing message. 3) The media are called media because they are literally in the middle or are the middle chain of this communication. 4) The media’s development has been affected by commercial interests that recognized that the media are potentially highly profitable industrious. (Michael O’Shaughnessy & Jane Stadler, 2002, page no 02)
Media and Society:- The media plays a very significant role in our society today. It is all around us. From the shows we watch on TV, the music we listen to on thee radio, to the books, magazines and newspapers we read each day. Without the media, people in societies would be isolated, not only from the rest of the world, but from government, law-makers, and neighboring towns and cities.
Media is a powerful socializing agent. It affects how we learn about our world and interact with one another. It mediates our relationship with social institutions. We are dependent on the media for what we know and how we relate to the world of politics because of the media-politics connection. Politicians rely on media to communicate their message. Similar dynamics are present in other mediated events such as televised sports and televangelism. Media is part of our routine relations with family and friends. They define our interaction with other people on a
References: 1. Alter, P. (1989) Nationalism. Edward Arnold. 2. Ammar Ali Jan, 2008, Indian and Pakistani media fan flames of competitive “patriotism”, Pakistan Vision, Vol (2) 3. Gupta, OM. (2006) Media Society &culture. Isha Books. 4. http://Apnakarachi.com / Significance of media role in social change..., 24-12-2009 5. http://www.onepakistan.com/news/ Role of Media in shaping Pakistan discussed.html, 24-12-2009 6. http://www.app.com.pk/news/Nationalism in Pak media can help counter foreign propaganda.html, 28-12-2009 7. Singh, J.k. (2007) Media and Public Relation. A.P.H Publishing Corporation. 8. Shaughnessy, M.O & Staddler, J. (2002) Media and Society an introduction. Oxford University Press.