Preview

Rolex Study on Customer Perception

Powerful Essays
Open Document
Open Document
3597 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Rolex Study on Customer Perception
1/24/2011

|Team B3 |
|Anees P S |
|Vineeth Vijayakumar |
|Vineeth A |
|Gopakumar P K |
|Reshma G |
|Ron Varghese |
|Praveen Prakash |
|Vivek Avanoor |
|B Rakesh |
|Madhurima Bhowmick |
|Christopher Kurian |

[pic]

Brand

What is a Brand?

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. A brand is the identity of a specific product, service, or business. The word
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Disney's Branding Approach
    • 3513 Words
    • 15 Pages

    Disney's Branding Approach

    De Chernatony and Mcdonald define brand as an identifiable product, service, person or place augmented in such a way that the buyer or user perceives relevant unique sustainable added values that match their needs most closely…

    • 3513 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Business
    • 255 Words
    • 1 Page

    Business

    What is another name for the "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers"? Another name for the words that have been listed above is called Brand.…

    • 255 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Study Consumer Behaviour of Low Cluster Pyramid
    • 3363 Words
    • 14 Pages

    Study Consumer Behaviour of Low Cluster Pyramid

    “To Study the Consumption Pattern of Bottom of Pyramid Group in Noida and Recommend a Product based on the Analysis”…

    • 3363 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Good Essays

    Brand Positioning
    • 1395 Words
    • 6 Pages

    Brand Positioning

    The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller 's good or service as distinct from those of other sellers."…

    • 1395 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    The Power of Brand Names
    • 2488 Words
    • 10 Pages

    The Power of Brand Names

    A brand is a product name or logo that, when consumers are knowledgeable, immediately brings to mind a specific product or service. When you see or hear the word "Coke," it conveys an image to your brain. On a hot summer day, the word can even invoke an overpowering thirst.…

    • 2488 Words
    • 10 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Bmw Stp
    • 1585 Words
    • 7 Pages

    Bmw Stp

    Holdings Corp, the International, ITC Infotech, ITC Staff, How to, information technology, ITC Group, English dictionary, International Trade Centre, online dictionary, trade development, developing countries, training courses, Earth Observation, ITC Limited…

    • 1585 Words
    • 7 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Visual Identity Design
    • 1525 Words
    • 7 Pages

    Visual Identity Design

    Brand is used to identify a sale or a certain group sales of the product or service, and with the competitor's product or service to distinguish between the commercial name or emblem. Usually used text, tags, symbols, colors and patterns hungry Elements or a combination of these elements. Brand name refers to address some of the language, also called "Name", such as "Mercedes" (BENZ), Sony (SONY), and so on.…

    • 1525 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Bpr at Ongc
    • 3170 Words
    • 13 Pages

    Bpr at Ongc

    Pre ERP days Existing Environment IT initiatives by ONGC Project Objective The Implementation phase Implementation Plan Implementation Highlights Post Implementation SCADA System Architecture Reverse Auction process References . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 . . . . . . .…

    • 3170 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    Political Dynasty
    • 280 Words
    • 2 Pages

    Political Dynasty

    Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The word “brand” is not only present in the field of marketing, but also present in the field of politics. In the Philippines (unfortunately), “brand” is everything. For example, the product brands. To us Filipinos, a refrigerator is a “fridgidare”, toothpaste is a “colgate”, a photocopy is a “Xerox” and a camera is a “Kodak”. While in politics brands exist as well with powerful parties/clans and well known families.…

    • 280 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Environmental Hazards Due to Dumpyard
    • 3311 Words
    • 14 Pages

    Environmental Hazards Due to Dumpyard

    This is to certify that the report entitled, Environmental Hazards due to Jawahar Nagar Dump yard, and submitted by:…

    • 3311 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Company Background & Product Analysis
    • 1245 Words
    • 6 Pages

    Company Background & Product Analysis

    Brand is a name, term, sign, symbol or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitions. (Philip. K., Stewart. A. Linden. B., & Gray. A., p 269)…

    • 1245 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Selling-Skills
    • 2378 Words
    • 10 Pages

    Selling-Skills

    – Implicit need – a statement of a buyer’s problem, dissatisfaction or difficulty with a current situation…

    • 2378 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Developing Value: Good Quality at a Fair Price
    • 322 Words
    • 2 Pages

    Developing Value: Good Quality at a Fair Price

    Brand – name, symbol, or design that identifies the goods or services and distinguishes them from competitions offerings.…

    • 322 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Computer Science
    • 10907 Words
    • 44 Pages

    Computer Science

    KENDRIYA VIDYALAYA SANGATHAN JAMMU REGION . STUDY/SUPPORT MATERIAL 2011-12 CLASS: XII Computer Science ACKNOWLEDGEMENTS Chief Patron Shri Avinash Dikshit Commissioner KVS, New Delhi Patron Shri P. K. Koul Assistant Commissioner KVS, Jammu Region Guidance…

    • 10907 Words
    • 44 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Men and women should have equal rights
    • 432 Words
    • 2 Pages

    Men and women should have equal rights

    2013 Indian Badminton League is the first season of Indian Badminton League starting from 14th August 2013.[1][2]…

    • 432 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics