Rolling Stones Research Paper
HOW THE ROLLING STONES KEEP ROLLING
BACKGROUND
The rolling stones start in the year 1960, when two young guys began wrapping in the music world, these two young men were Mick Jagger and Keith Richard, the soul of Rolling Stones, the next year formed their own group called l'Little Boy Blue & Blue Boys in company of Jack Taylor.
In 1962 came another member of the group named Brian Jones, at this time it was decided to rename the group as Rolling Stones, in the same year they released their first simple “Come on ", and the same year they began their first tour.
In 1964 The Rollings released their first album “The Rolling Stones”, this album was composed of a single song from the group and the rest were covers of songs known since they …show more content…
just spent to make versions of other artists, but the way they play the instruments and aggression they impose on the issues is what makes them unique.
The experts devised a marketing strategy to publicize the group, wanted to make them look like the bad boys of pop / rock, something appealing to younger and if adapted as opposed to the Beatles, that could be considered the good guys.
In January 1965 released her second album, 'Rolling Stones 2', which took influences from black American music, primarily soul.
In 1966 this group launches 'Aftermath', which were songs written by themselves, to give more creativity to your music and manage their own songs with his own style, this in order to stay in top of the music. This album was considered one of the best, because his creativity.
In 1967 he released "Between The Buttoms', the album was on detention issues, to address issues of drugs in several songs, created a scandal that Jagger and Richards as participants of the band were in detention for Reverse and drug consumption.
After the scandal of the previous album, The Rolling Stones decallendo followed, with the LP 'Their Satanic Magesties Request' took one of his greatest failures. Try to imitate the "Sgt Peppers' by the Beatles, but his followers were accused of following the style of another British group and thus ending his own style which had long been accepted by the youth society.
In 1968 there is a new Rolling Stones album, entitled 'Beggars Banquet', which witnessed a return to the essence of the Rolling. This album continued his aggressive issues that attract attention and released as the album cover a very sensual and struggles, but was not accepted by the company and for this reason it was censored.
In 1969 Brian Jones was found dead in his home, victim of drugs. When Mick Taylor joined the group as a missing member. This was followed by the publication of a new album 'Let It Bleed', an ironic reply to 'Let it Be' by the Beatles so I just carried their rivalry among groups to draw more attention from fans. This makes them hard to take the top of the rock world.
In 1971 he edited 'Brown Sugar', the first with his own record label and 'Sticky Fingers', the first using a design by Andy Warhol of lips as a seal of the group. This latest album is considered one of the greats of the Rolling for quality instruments. By acquiring its own record label and be so successful, the Rolling Stones decided to purchase accounts in France, to avoid tax.
In 1972 he published a double album 'Exile On Main Street', an album of great quality and very ambitious. Claimed to be the gateway to a large U.S. tour and had to engage the audience. It was number one in England and USA.
This growing group acquired more fame and more fans, they followed their creativity and made separate lists more albums, in 1973 published 'Goats Head Soup' and 1974 'It's Only Rock'n Roll', for whose promotion to the streets of London graffiti saying 'It's only rock and roll. It was the last album Mick Taylor in the band, which was replaced by Ron Wood. Also released a live album, 'Love You Live. "
The decade of the eighties, the Rolling Stones signed a contract with CBS. With that, the Stones would receive several million dollars for each album released. Result of the agreement were records like 'Emotional Rescue', then 'Tattoo You' in 1981, 'Stiff Life' in 1982, 'Undercover' in 1983 and 'Dirty Work' in 1986, the album that raised the average quality of the decade was 'Steel Wheels', 1989, based on which a new world tour and a new live album based on that tour, "Flashpoint."
In 1990 he toured Japan and Europe, which were followed for more than two million spectators and generating revenues of about two hundred million dollars.
In the following years, more doctors are still running as: 1994 Voodoo Lounge 'and a year' Rock And Roll Circus, recorded in 1968 and had never been published, in 1995 edited 'Stripped' and 1997 'Bridges To Babylon'. Finally, in 2005, a new Rolling Stones album, entitled 'A Bigger Bang. The title is inspired by the group’s popular fascination for the scientific theory about the origin of the universe.
UPDATE
On May 9, 2010 in the news paper the Sunday mirror, Stephan Hayward published an article about the Rolling Stones that makes evident the turndown the band is experimenting. Rolling Stones has great music and there is no doubt about that, in 2006 with their “bigger bang” world tour, Rolling Stones proved that they are still the “The World’s Greatest Rock n’ Roll Band”. But certainly they are not focused on the music and letters with contents and to be the symbol of people who wants to be “bad boys”(better known in the U.S: as BAMFs), now they are just a product of the marketing and so they do. In the article there is a quotation of a life Rolling Stones fan, Mike Andrews, he is 35, and he is from East London, he said: "The Stones have lost touch with reality and their real fans. The only people who will be able to afford these items are the very rich."
Examples of the overpriced items are the “autographed box set of records and a DVD” at 1,499 pounds, nearly 2800 dollars; limited edition attaché for 1,999 pounds(U$3500).
Then, comes the question about nowadays what the Rolling Stones are nowadays: ¿A rock band, or a boutique of exclusively expensive products featuring a band?
PEOPLE INVOLVED * Mick Jagger: The forever and ever voice of the band and the founder of the band. He was also knighted by the queen of England. * Keith Richards: “soul-mate” of Jagger and funder as well of the band, he plays the guitar. * Ronnie Wood: since 1974, collaborating with Richards on the bass, he was the introducer of the slogan with the tongue outside mouth. * Mick Taylor: guitarist since 1969 when took Brian Jones place. * Queen of England: She knighted Mick Jagger, even it is very unusual for a CEO. * Fans: People who has followed the Rolling Stones, who have created a relationship wit them.
* Baby boomers: The age group born after second world war massively nad that have grow with the Stones by following them in their lives identifying with the songs along their life. * Todd Griffith: Specialist of IT’s of the Stones and who made possible a concert without a lot of cables by using wireless technology.
ORGANIATIONS INVOLVED * Rolling Stones: The band that have succeeded along the time and is the protagonist of the case. * Anheuser –Busch: This Company has sponsorship deals with the Rolling Stones. * Microsoft: This Company has sponsorship deals with the Rolling Stones. * Sprint: This Company has sponsorship deals with the Rolling Stones. * E-trade: This Company has sponsorship deals with the Rolling Stones. * Companie’s business partners: The merchandisers, promoters, and venue owners. Maintaining business relationships with the band * Jagged Internetworks: the Company that Jagger has financed for make available the online enjoying of Rolling Stones videos.
MAIN …show more content…
PROBLEM
Rock Bands and any kind of musical abruption are what they are just for the people, not for themselves, that’s why they own all and everything to the people, then the porpoise of a rock group in addition to make good music, create an identity and much more things is keep in touch with the fans don’t let them down, do not forget that they put the band where it is.
So when bands forget where they come from and they lost their way fans need to be heard.
The article in the Sunday mirror was an alarm for the Rolling Stones and their marketers, the message behind it is: “remember you are rock band that makes music, not a fabric that produces merchandise”.
Big mistake from the Stones, they have twisted in what they use to be against, they use to be the rebels bad boys; nowadays they are the rich bad boys and are targeting a market of rich people forgetting about their beliefs and letting down their along-life fans who did not became prosperous or who are young and not loaded. Now that stones are a fabric of products marked with a tongue and pictures of members and ex-members they are taking the way to the extinction of the band and brand.
STRATEGY
Rolling Stones, is losing their fans but yet is the time for straight the way to the validity and to continue their way with their fans, or at least close the cycle of the band majestically.
Now that they have from coffee cups to monopoly games, it is time to re-orient the efforts of the band, and to release a new album, and pricing it as low as possible, an album containing the best and the newest with a cost as low as everyone can access to it. This would be a way for the band to apologize with the fans and shout them that the Stones are current in the business with the same philosophy always that was inspiration for about six generations.
With the existing merchandise, they should make massive discounts; because of course products turn out on revenues but you cannot sell a “As Worn By” Keith Vintage Licks Long Sleeve T-shirt Box Set at 60.00 pounds (U$110). Stones will need to reduce prices like that and stop focusing on the products and come back to the music.
QUESTIONS FOR DISCUSSION
How important is customer loyalty to the success of the Rolling Stones?
As said before, Bands are made by fans so in the entertainment business customer loyalty is what keeps alive the bands, if they don’t create customer loyalty they don’t have any possibility of surviving for at least 5 years and they will be just passing. A strong customer loyalty is what allows nowadays the stones to sell worthless articles and DVD’s collections.
As long as the fans keep loyal to the band they will be able to continue playing but the band needs to evolutes without losing their essence, this is the real challenge, because the customer loyalty is not generated just because Jagger or Richards, is also for the identity the band offers.
In what ways can you see technology helping or hurting the group’s marketing efforts over the next few years?
Technology is helping groups with quickly diffusion, sharing with fans and getting closer to them, promoting events. By example nowadays lots of bands use twitter for keep fans informed of what they are doing and even what every member of the group is passing through or thinking about. in contrast of it, technology depletes the exclusivity of the bands and many times harm the group efforts by making the music too much available. So people does not like anymore to purchase CDs because song are available through www.youtube.com, or the P2P programs, and is even easier to store on the computer. Also internet, and selling music programs like iTunes, have created a new e-market where releases are easier done but however this is a very little share of market for the groups compared with what they lost everyday in no copy righted downloads and usage of their songs without having any benefit of that.
Has the group avoided marketing myopia? Why or why not? How can it do so in the future?
Well marketing myopia is very difficult to talk about with rock bands, differencing from any other products they need a segmented market who to attack or touch, but in the case of the Rolling Stones we could say there is a little market myopia but it turned into an advantage for the group.
Rolling Stones have been always known as bad boys, using drugs, going to jail and staff like that. They have been rude for all times, and the people hearing their music feel identified with this but a phenomenon occurred, and it was that later on not just bad boys were listening to their music, in the sixties their irreverent attitude generated good guys pretending to be bad boys and looking like them, good boys that turned into bad boys, and that felt how Rolling Stones were growing with them.
--------------------------------------------
[ 1 ]. http://findarticles.com/p/articles/mi_qn4161/is_20100509/ai_n53514032/?tag=content;col1
[ 2 ]. http://store.universal-music.co.uk/restofworld/the-rolling-stones-as-worn-by-keith-long-sleeve-t-shirt-box-set/invt/31279702/
BACKGROUND
The rolling stones start in the year 1960, when two young guys began wrapping in the music world, these two young men were Mick Jagger and Keith Richard, the soul of Rolling Stones, the next year formed their own group called l'Little Boy Blue & Blue Boys in company of Jack Taylor.
In 1962 came another member of the group named Brian Jones, at this time it was decided to rename the group as Rolling Stones, in the same year they released their first simple “Come on ", and the same year they began their first tour.
In 1964 The Rollings released their first album “The Rolling Stones”, this album was composed of a single song from the group and the rest were covers of songs known since they …show more content…
just spent to make versions of other artists, but the way they play the instruments and aggression they impose on the issues is what makes them unique.
The experts devised a marketing strategy to publicize the group, wanted to make them look like the bad boys of pop / rock, something appealing to younger and if adapted as opposed to the Beatles, that could be considered the good guys.
In January 1965 released her second album, 'Rolling Stones 2', which took influences from black American music, primarily soul.
In 1966 this group launches 'Aftermath', which were songs written by themselves, to give more creativity to your music and manage their own songs with his own style, this in order to stay in top of the music. This album was considered one of the best, because his creativity.
In 1967 he released "Between The Buttoms', the album was on detention issues, to address issues of drugs in several songs, created a scandal that Jagger and Richards as participants of the band were in detention for Reverse and drug consumption.
After the scandal of the previous album, The Rolling Stones decallendo followed, with the LP 'Their Satanic Magesties Request' took one of his greatest failures. Try to imitate the "Sgt Peppers' by the Beatles, but his followers were accused of following the style of another British group and thus ending his own style which had long been accepted by the youth society.
In 1968 there is a new Rolling Stones album, entitled 'Beggars Banquet', which witnessed a return to the essence of the Rolling. This album continued his aggressive issues that attract attention and released as the album cover a very sensual and struggles, but was not accepted by the company and for this reason it was censored.
In 1969 Brian Jones was found dead in his home, victim of drugs. When Mick Taylor joined the group as a missing member. This was followed by the publication of a new album 'Let It Bleed', an ironic reply to 'Let it Be' by the Beatles so I just carried their rivalry among groups to draw more attention from fans. This makes them hard to take the top of the rock world.
In 1971 he edited 'Brown Sugar', the first with his own record label and 'Sticky Fingers', the first using a design by Andy Warhol of lips as a seal of the group. This latest album is considered one of the greats of the Rolling for quality instruments. By acquiring its own record label and be so successful, the Rolling Stones decided to purchase accounts in France, to avoid tax.
In 1972 he published a double album 'Exile On Main Street', an album of great quality and very ambitious. Claimed to be the gateway to a large U.S. tour and had to engage the audience. It was number one in England and USA.
This growing group acquired more fame and more fans, they followed their creativity and made separate lists more albums, in 1973 published 'Goats Head Soup' and 1974 'It's Only Rock'n Roll', for whose promotion to the streets of London graffiti saying 'It's only rock and roll. It was the last album Mick Taylor in the band, which was replaced by Ron Wood. Also released a live album, 'Love You Live. "
The decade of the eighties, the Rolling Stones signed a contract with CBS. With that, the Stones would receive several million dollars for each album released. Result of the agreement were records like 'Emotional Rescue', then 'Tattoo You' in 1981, 'Stiff Life' in 1982, 'Undercover' in 1983 and 'Dirty Work' in 1986, the album that raised the average quality of the decade was 'Steel Wheels', 1989, based on which a new world tour and a new live album based on that tour, "Flashpoint."
In 1990 he toured Japan and Europe, which were followed for more than two million spectators and generating revenues of about two hundred million dollars.
In the following years, more doctors are still running as: 1994 Voodoo Lounge 'and a year' Rock And Roll Circus, recorded in 1968 and had never been published, in 1995 edited 'Stripped' and 1997 'Bridges To Babylon'. Finally, in 2005, a new Rolling Stones album, entitled 'A Bigger Bang. The title is inspired by the group’s popular fascination for the scientific theory about the origin of the universe.
UPDATE
On May 9, 2010 in the news paper the Sunday mirror, Stephan Hayward published an article about the Rolling Stones that makes evident the turndown the band is experimenting. Rolling Stones has great music and there is no doubt about that, in 2006 with their “bigger bang” world tour, Rolling Stones proved that they are still the “The World’s Greatest Rock n’ Roll Band”. But certainly they are not focused on the music and letters with contents and to be the symbol of people who wants to be “bad boys”(better known in the U.S: as BAMFs), now they are just a product of the marketing and so they do. In the article there is a quotation of a life Rolling Stones fan, Mike Andrews, he is 35, and he is from East London, he said: "The Stones have lost touch with reality and their real fans. The only people who will be able to afford these items are the very rich."
Examples of the overpriced items are the “autographed box set of records and a DVD” at 1,499 pounds, nearly 2800 dollars; limited edition attaché for 1,999 pounds(U$3500).
Then, comes the question about nowadays what the Rolling Stones are nowadays: ¿A rock band, or a boutique of exclusively expensive products featuring a band?
PEOPLE INVOLVED * Mick Jagger: The forever and ever voice of the band and the founder of the band. He was also knighted by the queen of England. * Keith Richards: “soul-mate” of Jagger and funder as well of the band, he plays the guitar. * Ronnie Wood: since 1974, collaborating with Richards on the bass, he was the introducer of the slogan with the tongue outside mouth. * Mick Taylor: guitarist since 1969 when took Brian Jones place. * Queen of England: She knighted Mick Jagger, even it is very unusual for a CEO. * Fans: People who has followed the Rolling Stones, who have created a relationship wit them.
* Baby boomers: The age group born after second world war massively nad that have grow with the Stones by following them in their lives identifying with the songs along their life. * Todd Griffith: Specialist of IT’s of the Stones and who made possible a concert without a lot of cables by using wireless technology.
ORGANIATIONS INVOLVED * Rolling Stones: The band that have succeeded along the time and is the protagonist of the case. * Anheuser –Busch: This Company has sponsorship deals with the Rolling Stones. * Microsoft: This Company has sponsorship deals with the Rolling Stones. * Sprint: This Company has sponsorship deals with the Rolling Stones. * E-trade: This Company has sponsorship deals with the Rolling Stones. * Companie’s business partners: The merchandisers, promoters, and venue owners. Maintaining business relationships with the band * Jagged Internetworks: the Company that Jagger has financed for make available the online enjoying of Rolling Stones videos.
MAIN …show more content…
PROBLEM
Rock Bands and any kind of musical abruption are what they are just for the people, not for themselves, that’s why they own all and everything to the people, then the porpoise of a rock group in addition to make good music, create an identity and much more things is keep in touch with the fans don’t let them down, do not forget that they put the band where it is.
So when bands forget where they come from and they lost their way fans need to be heard.
The article in the Sunday mirror was an alarm for the Rolling Stones and their marketers, the message behind it is: “remember you are rock band that makes music, not a fabric that produces merchandise”.
Big mistake from the Stones, they have twisted in what they use to be against, they use to be the rebels bad boys; nowadays they are the rich bad boys and are targeting a market of rich people forgetting about their beliefs and letting down their along-life fans who did not became prosperous or who are young and not loaded. Now that stones are a fabric of products marked with a tongue and pictures of members and ex-members they are taking the way to the extinction of the band and brand.
STRATEGY
Rolling Stones, is losing their fans but yet is the time for straight the way to the validity and to continue their way with their fans, or at least close the cycle of the band majestically.
Now that they have from coffee cups to monopoly games, it is time to re-orient the efforts of the band, and to release a new album, and pricing it as low as possible, an album containing the best and the newest with a cost as low as everyone can access to it. This would be a way for the band to apologize with the fans and shout them that the Stones are current in the business with the same philosophy always that was inspiration for about six generations.
With the existing merchandise, they should make massive discounts; because of course products turn out on revenues but you cannot sell a “As Worn By” Keith Vintage Licks Long Sleeve T-shirt Box Set at 60.00 pounds (U$110). Stones will need to reduce prices like that and stop focusing on the products and come back to the music.
QUESTIONS FOR DISCUSSION
How important is customer loyalty to the success of the Rolling Stones?
As said before, Bands are made by fans so in the entertainment business customer loyalty is what keeps alive the bands, if they don’t create customer loyalty they don’t have any possibility of surviving for at least 5 years and they will be just passing. A strong customer loyalty is what allows nowadays the stones to sell worthless articles and DVD’s collections.
As long as the fans keep loyal to the band they will be able to continue playing but the band needs to evolutes without losing their essence, this is the real challenge, because the customer loyalty is not generated just because Jagger or Richards, is also for the identity the band offers.
In what ways can you see technology helping or hurting the group’s marketing efforts over the next few years?
Technology is helping groups with quickly diffusion, sharing with fans and getting closer to them, promoting events. By example nowadays lots of bands use twitter for keep fans informed of what they are doing and even what every member of the group is passing through or thinking about. in contrast of it, technology depletes the exclusivity of the bands and many times harm the group efforts by making the music too much available. So people does not like anymore to purchase CDs because song are available through www.youtube.com, or the P2P programs, and is even easier to store on the computer. Also internet, and selling music programs like iTunes, have created a new e-market where releases are easier done but however this is a very little share of market for the groups compared with what they lost everyday in no copy righted downloads and usage of their songs without having any benefit of that.
Has the group avoided marketing myopia? Why or why not? How can it do so in the future?
Well marketing myopia is very difficult to talk about with rock bands, differencing from any other products they need a segmented market who to attack or touch, but in the case of the Rolling Stones we could say there is a little market myopia but it turned into an advantage for the group.
Rolling Stones have been always known as bad boys, using drugs, going to jail and staff like that. They have been rude for all times, and the people hearing their music feel identified with this but a phenomenon occurred, and it was that later on not just bad boys were listening to their music, in the sixties their irreverent attitude generated good guys pretending to be bad boys and looking like them, good boys that turned into bad boys, and that felt how Rolling Stones were growing with them.
--------------------------------------------
[ 1 ]. http://findarticles.com/p/articles/mi_qn4161/is_20100509/ai_n53514032/?tag=content;col1
[ 2 ]. http://store.universal-music.co.uk/restofworld/the-rolling-stones-as-worn-by-keith-long-sleeve-t-shirt-box-set/invt/31279702/