Ronald McDonald and Jollibee's Connection
Like Father Like Son: Ronald McDonald and Jollibee’s Connection
Believe it or not, Jollibee might be Ronald McDonald’s long lost son. Their DNA samples would validate that the aforementioned assertion is true—both are tightly fastened to a theory that focuses on consumption. At all times, one would always hear after finish ordering in any McDo or Jollibee restaurant the question: “Is that all, sir/ma’am?” Although it appears to simply clarify, subliminally it entices a customer to order and consume more. McDonald’s and Jollibee’s consumeristic attitude is perhaps caused by their distinct set of genes called “alluring dimension.”
While Jollibee might be successful on achieving an “efficient” system just like McDonald’s, the eating experience in Jollibee limits conversation and quality social interaction/experience between/among people in general. Hence, it can be said that it is individualistic in nature and ostensibly this results to the ruination of highly-valued “meal bonding” among Filipino families. Furthermore, both of Jollibee’s coming-in-and–out-of-the-restaurant-as-quickly-as-possible system and drive-through system imply deconsecration of meal to which Filipinos believed as gift from Heaven; thus justifying again that this type of eating experience is clashing against Filipino beliefs and values. If Jollibee is truly committed on upholding Filipino traditions and family values—that’s the question.
Another question to ponder is: “Does the efficiency dimension of McDonaldization or McDonaldization in general provide fulfillment and new learning experiences to Filipino employees? In any McDonaldized business establishment, you do not have to be highly-experienced or very intelligent, mainly because the tasks required are entirely controlled by a standardized manual/guidebook for the sake of uniformity. Sadly, these menial jobs/tasks imply two things—First, while it might appear that Jollibee provides many job opportunities for Filipinos, in
Believe it or not, Jollibee might be Ronald McDonald’s long lost son. Their DNA samples would validate that the aforementioned assertion is true—both are tightly fastened to a theory that focuses on consumption. At all times, one would always hear after finish ordering in any McDo or Jollibee restaurant the question: “Is that all, sir/ma’am?” Although it appears to simply clarify, subliminally it entices a customer to order and consume more. McDonald’s and Jollibee’s consumeristic attitude is perhaps caused by their distinct set of genes called “alluring dimension.”
While Jollibee might be successful on achieving an “efficient” system just like McDonald’s, the eating experience in Jollibee limits conversation and quality social interaction/experience between/among people in general. Hence, it can be said that it is individualistic in nature and ostensibly this results to the ruination of highly-valued “meal bonding” among Filipino families. Furthermore, both of Jollibee’s coming-in-and–out-of-the-restaurant-as-quickly-as-possible system and drive-through system imply deconsecration of meal to which Filipinos believed as gift from Heaven; thus justifying again that this type of eating experience is clashing against Filipino beliefs and values. If Jollibee is truly committed on upholding Filipino traditions and family values—that’s the question.
Another question to ponder is: “Does the efficiency dimension of McDonaldization or McDonaldization in general provide fulfillment and new learning experiences to Filipino employees? In any McDonaldized business establishment, you do not have to be highly-experienced or very intelligent, mainly because the tasks required are entirely controlled by a standardized manual/guidebook for the sake of uniformity. Sadly, these menial jobs/tasks imply two things—First, while it might appear that Jollibee provides many job opportunities for Filipinos, in