Roshima
Q1.
A. Roshima wants to go back to school to obtain her MBA. She has to make a decision on which school to attend. Arizona State University or University of Phoenix is the colleges of choice. Roshima currently has a job and she has not decided on either leaving the job to attend college or stay on the job and take classes on line. Each college has good and bad attributes about them so Roshima ranked the colleges attributes in this order to see the best suited college to attend. There were three attributes she looked at: school rank, location, and price. The decision she makes must be the most effective way for her to go back to school. Follow the charts below for total utility for ASU and UOP. Attributes | ASU utility | Working | Not working | Working worth | Non working worth | Rank | 80 | 3 | 1 | 240 | 80 | Location | 50 | 1 | 3 | 50 | 150 | Price | 45 | 2 | 2 | 90 | 90 | Total Expected Utility | | | | 380 | 320 | Attribute | UOP utility | Working | Not working | Working worth | Non working worth | Rank | 70 | 3 | 1 | 210 | 70 | Location | 70 | 1 | 3 | 70 | 210 | Price | 45 | 2 | 2 | 90 | 90 | Total Expected Utility | | | | 370 | 370 |
A. Roshima should pick ASU if she wants to keep her full-time job and study for her MBA online. The data shows that ASU outperforms UOP on the weighted part-worth sums by ten points 380 to 370. Ranking of ASU outperforms UOP is another excellent reason to pick ASU. According to Lancaster, “The attribute theory of demand argues that consumers buy products because of the product attributes, that is, the benefits consumers perceive to be delivered by those products” (Douglas, 2012, p.57). Consumers view products in terms of the attributes provided by products and in the case of Roshima wanting to work full time and attend school ASU outperforms UOP.
B. UOP would be the best school to choose if she quits her job. Money would be an issue so staying closer to home would be
A. Roshima wants to go back to school to obtain her MBA. She has to make a decision on which school to attend. Arizona State University or University of Phoenix is the colleges of choice. Roshima currently has a job and she has not decided on either leaving the job to attend college or stay on the job and take classes on line. Each college has good and bad attributes about them so Roshima ranked the colleges attributes in this order to see the best suited college to attend. There were three attributes she looked at: school rank, location, and price. The decision she makes must be the most effective way for her to go back to school. Follow the charts below for total utility for ASU and UOP. Attributes | ASU utility | Working | Not working | Working worth | Non working worth | Rank | 80 | 3 | 1 | 240 | 80 | Location | 50 | 1 | 3 | 50 | 150 | Price | 45 | 2 | 2 | 90 | 90 | Total Expected Utility | | | | 380 | 320 | Attribute | UOP utility | Working | Not working | Working worth | Non working worth | Rank | 70 | 3 | 1 | 210 | 70 | Location | 70 | 1 | 3 | 70 | 210 | Price | 45 | 2 | 2 | 90 | 90 | Total Expected Utility | | | | 370 | 370 |
A. Roshima should pick ASU if she wants to keep her full-time job and study for her MBA online. The data shows that ASU outperforms UOP on the weighted part-worth sums by ten points 380 to 370. Ranking of ASU outperforms UOP is another excellent reason to pick ASU. According to Lancaster, “The attribute theory of demand argues that consumers buy products because of the product attributes, that is, the benefits consumers perceive to be delivered by those products” (Douglas, 2012, p.57). Consumers view products in terms of the attributes provided by products and in the case of Roshima wanting to work full time and attend school ASU outperforms UOP.
B. UOP would be the best school to choose if she quits her job. Money would be an issue so staying closer to home would be