Ruby Red Essay
Product Strategies
Product Classification
Nondurable good – A tangible good that is normally consumed in one or a few uses. The strategy would be to make it available locations and charge only a small amount to try to build preference.
Product Differentiation Squirt is the most refreshing grapefruit soft drink because it contains less sugar and has a sharp grapefruit taste, which differs from simple tasting lemon-line sodas.
Positioning Squirt is targeted towards the multicultural young adult age 18-26. At this age individuals are on-the-go and need a refreshing soft drink. With Squirt’s bold flavor it gives off an intense image. There is also a new Squirt energy drink that enhances that image even more.
Packaging …show more content…
It can’t be beat”
Line Strategies
• Release Ruby Red Squirt to all areas of the US. It is currently only released in certain parts of the country. Ruby Red has a one of a kind taste with berry AND grapefruit flavors. It is a soft drink that most individuals would become loyal to.
• Push Squirt Citrus Power into the energy drink market. It is an actual energy drink containing caffeine, taurine, and B vitamins. It has the same great taste of original Squirt but a little sweeter and sharper grapefruit taste. It competes with Mountain Dew’s Amp and Coca Cola’s Vault.
• Market Diet Squirt to the Hispanic population ages 30-50.
Brand Strategies
• Squirt is known for its citrusy refreshing taste. Our strategy should be to create advertisements that show that.
• Create more advertisements that encourage an active lifestyle. This will create a need for a refreshing soft drink. This will lead individuals to think of our product.
• Make Squirt a more hip brand that appeals to younger adults.
Product Life Cycle and
Product Classification
Nondurable good – A tangible good that is normally consumed in one or a few uses. The strategy would be to make it available locations and charge only a small amount to try to build preference.
Product Differentiation Squirt is the most refreshing grapefruit soft drink because it contains less sugar and has a sharp grapefruit taste, which differs from simple tasting lemon-line sodas.
Positioning Squirt is targeted towards the multicultural young adult age 18-26. At this age individuals are on-the-go and need a refreshing soft drink. With Squirt’s bold flavor it gives off an intense image. There is also a new Squirt energy drink that enhances that image even more.
Packaging …show more content…
It can’t be beat”
Line Strategies
• Release Ruby Red Squirt to all areas of the US. It is currently only released in certain parts of the country. Ruby Red has a one of a kind taste with berry AND grapefruit flavors. It is a soft drink that most individuals would become loyal to.
• Push Squirt Citrus Power into the energy drink market. It is an actual energy drink containing caffeine, taurine, and B vitamins. It has the same great taste of original Squirt but a little sweeter and sharper grapefruit taste. It competes with Mountain Dew’s Amp and Coca Cola’s Vault.
• Market Diet Squirt to the Hispanic population ages 30-50.
Brand Strategies
• Squirt is known for its citrusy refreshing taste. Our strategy should be to create advertisements that show that.
• Create more advertisements that encourage an active lifestyle. This will create a need for a refreshing soft drink. This will lead individuals to think of our product.
• Make Squirt a more hip brand that appeals to younger adults.
Product Life Cycle and