Rudder Rhetorical Analysis

Dating sites have caught the eye of plenty of people in this generation. In a recent experiment done by “OKCupid”, the Co-Founder, Christian Rudder, takes multiple people who would be good for eachother and tells them they are not good for each other, and vise versa. The goal of the company's experiment was to test the compatibility against “like the kind of like, uh, null hypothesis” (Rudder 765). Christian Rudder is interviewed by Todd Zwillich, whom asks complex questions about his business, the experiment and his overall purpose for the company. During the interview, the questionable words like “um, sorta, kinda” were not blurted out. Todd Zwillich keeps those couple words in the interview to show the audience the intended reason as to why Rudder uses these terms. The use of these words makes is harder on the audience to carry out future
Zwillich examines Rudder and continues to question the business Rudder represents. More than less, Rudder states “hedges” such as “sort of”, “kind of”, and “uh” throughout his responses. This only confuses Zwillich, so he repeats his questions and tries to go around Rudder’s plain answers. Rudder’s pattern of using these couple of phrases is difficult for others to elaborate off of. No other outside sources can be rooted from his answers. To Zwillich, this tests the credibility and trust factors for the millions of people using their site, but that is not what Rudder and his team think. These experiments, in reference to the interview, are a good test run to make the dating source reliable. The dating site needs to go against the odds, to see the good. Rudder concludes the goal of this experiment was to know “not only being watched, but, you know, there’s someone that’s looking at the exact same Web page that’s seeing something different” (Rudder 769). Todd Zwillich leaves the interview at that, due to Rudder’s answers being so