Zoosk Website Analysis

A Rhetorical Analysis of the Zoosk Website

I chose the Zoosk website because of the poem “Love without Sex,” Zoosk is a way to find love! You should find love before having sex the author believes, so now there is a sure way to make sure you do as the writer wants. The Zoosk website uses rhetorical devices to get singles men and women to choose their dating sight instead of all other competitors. The opening site is the sign up page, literally, you don’t have to search for it they put it on the first page you see. Most readers will start at the opening page and start the sign up process. Zoosk has a bunch of hyperlinks all at the bottom of the sight. These hyperlinks show you that Zoosk has more than a logical side. The opening website is
Through text, images, and shapes Zoosk uses good emotional appeal to the reader. In the background of Zoosk’ site there is about ten pictures of happy couples hugging, kissing, and smiling from ear to ear. Also the logo of Zoosk has a heart around the second “O” to show love or a possibility of love. Pathos is also shown through text and button shape. The biggest example of emotion on a dating website are the pictures of love! This quote shows pathos on the site “Getting over someone you love isn’t easy at all. But it’s essential that you don’t let the love you have for your ex outweigh the love you have for yourself. Here's how to do it...” I think this quote helps you realize, yes, you are probably getting over someone but you can still find someone else in this time. Lastly, the heart shape helps the reader or browser feel love or possible
Under text on Zoosk.com they state a lot of ethics in text. “Zoosk was named best dating app of 2016 by Wallethub,” “Available in over 80 countries and translated into 25 languages, Zoosk is a truly global online dating platform” and lastly, “Dating advice and tips from experts, data, and people just like you.” All of these quotes show us the ethics behind the website. In the images part of the ethos description there are many pictures of happy couples on this site. This makes me think that the site works, and anyone who uses it will find someone and will be happy! There was a good amount of ethos shown on the site through color. Blue, and Green showed the most ethos. Blue is defined as honesty, loyalty, and trust. This makes the readers or audience know that you can trust them and they are honest that you will find someone on their site. Lastly, the shape of the buttons. The shape of all the buttons are rectangles and there defined as “They’re familiar and trusted shapes and suggest honesty.” I believe this site has mostly ethos shown throughout above all other rhetorical