Rural Marketing Business Plan
ACHAAB
ADVERTISING
Specialist in Integrated Marketing Communication for the SME/SMB
Contents
1. Executive Summary
2. The Opportunity
3. The company
4. The management team
5. Marketing plan
6. Operations
7. Financial plan
Appendix
Resumes of management team members
1. Executive Summary
Achaab Advertising
Achaab Advertising is going to be an agency which delivers Integrated Marketing Communication Solutions (IMCs) to a market hungry for such services and which is in short supply. Although there are a lot of agencies who give that service in the big cities (metros and tier 1 cities) of India the booming tier 2 cities do not have such agencies. So there is an opportunity to start an Integrated Marketing Communication Solutions providing agency in those cities.
As the big corporate conglomerates are concentrated in the big cities, the SMEs/SMBs are cropping up dozen-a-minute in the tier 2 cities across India. Our services will be targeted at them, who cannot afford the big agencies, but need Integrated Marketing Communications for their growth.
We are planning to start-up in the most opportune city of Pune where lots of SMB/SMEs are being established. But the agencies in the city do not have the expertise to deliver IMC services. The venture will be commenced in a business center and function there for 3 years with a growth from 0 to 60,000,000 Rupees at the end of the 3rd year. The plan is to expand from there to other tier 2 cities like Chandigarh, Vizag, Kochi, Baroda, Lucknow, Bhopal, and Ahmedabad.
We would seek Venture Capital funding for the expansion plans.
[pic]
2. THE OPPORTUNITY
India as a country is booming economically. Global companies are looking at India as emerging economy, and are investing in the liberalized economy. Automobile giants like BMW, Daimler, Hyundai,
ADVERTISING
Specialist in Integrated Marketing Communication for the SME/SMB
Contents
1. Executive Summary
2. The Opportunity
3. The company
4. The management team
5. Marketing plan
6. Operations
7. Financial plan
Appendix
Resumes of management team members
1. Executive Summary
Achaab Advertising
Achaab Advertising is going to be an agency which delivers Integrated Marketing Communication Solutions (IMCs) to a market hungry for such services and which is in short supply. Although there are a lot of agencies who give that service in the big cities (metros and tier 1 cities) of India the booming tier 2 cities do not have such agencies. So there is an opportunity to start an Integrated Marketing Communication Solutions providing agency in those cities.
As the big corporate conglomerates are concentrated in the big cities, the SMEs/SMBs are cropping up dozen-a-minute in the tier 2 cities across India. Our services will be targeted at them, who cannot afford the big agencies, but need Integrated Marketing Communications for their growth.
We are planning to start-up in the most opportune city of Pune where lots of SMB/SMEs are being established. But the agencies in the city do not have the expertise to deliver IMC services. The venture will be commenced in a business center and function there for 3 years with a growth from 0 to 60,000,000 Rupees at the end of the 3rd year. The plan is to expand from there to other tier 2 cities like Chandigarh, Vizag, Kochi, Baroda, Lucknow, Bhopal, and Ahmedabad.
We would seek Venture Capital funding for the expansion plans.
[pic]
2. THE OPPORTUNITY
India as a country is booming economically. Global companies are looking at India as emerging economy, and are investing in the liberalized economy. Automobile giants like BMW, Daimler, Hyundai,