Russian Demographic and Cultural Analysis
Russia Cultural Analysis
A- Population
As of 2007 Russian Federation ranks tenth in the world with a total population of 141,377,752 people as of July 2007.(NationMaster). The biggest city in the Federation is the capital, Moscow, at 10,415,400 people(NationMaster). The overall sex distribution in the Russian population is 0.859 males/female however in the 15-64 year old range the distribution is much closer at 0.93 males/female. Even more interesting is the distribution between men and women in the 15 to 34 range that reside in urban areas. As the following graph demonstrates there exists an almost a 1:1 ratio between men and women between the ages of 15 and 34.
Population Breakdown- Urban Dwellers 15-34 years of age
Age Males Females Ratio
15-19 6,306,053 6,104,106 1.033083796
20-24 6,119,481 5,984,647 1.022529984
25-29 5,417,375 5,421,084 0.999315819
30-34 5,044,393 5,073,333 0.994295663
Total 22,887,302 22,583,170 1.013467197 Income
Although Russia has been on a steady increase for the past seven years the average income is still fairly low. In Russia the average monthly income per person is $540 dollars with a total yearly sum of $6,480. However, unlike counterparts in the United States consumers in Russia have a significantly higher percentage of earnings available for discretionary spending. According to Newsweek Russian consumers are able to allot up to 70% of their earnings to discretionary spending as opposed to 40% by their American counterparts.
Current research suggests that Russia will continue to experience steady economic growth, especially in the disposable income. With the increase in national economic levels an annual compound growth of 13.9% is likely through 2010.
Due to subsidized pricing on health, rent and other necessities, Russians earning a decent monthly wage have a comparatively large discretionary spending budget. This budget is free to be used on clothing, entertainment, food and luxury items such as
A- Population
As of 2007 Russian Federation ranks tenth in the world with a total population of 141,377,752 people as of July 2007.(NationMaster). The biggest city in the Federation is the capital, Moscow, at 10,415,400 people(NationMaster). The overall sex distribution in the Russian population is 0.859 males/female however in the 15-64 year old range the distribution is much closer at 0.93 males/female. Even more interesting is the distribution between men and women in the 15 to 34 range that reside in urban areas. As the following graph demonstrates there exists an almost a 1:1 ratio between men and women between the ages of 15 and 34.
Population Breakdown- Urban Dwellers 15-34 years of age
Age Males Females Ratio
15-19 6,306,053 6,104,106 1.033083796
20-24 6,119,481 5,984,647 1.022529984
25-29 5,417,375 5,421,084 0.999315819
30-34 5,044,393 5,073,333 0.994295663
Total 22,887,302 22,583,170 1.013467197 Income
Although Russia has been on a steady increase for the past seven years the average income is still fairly low. In Russia the average monthly income per person is $540 dollars with a total yearly sum of $6,480. However, unlike counterparts in the United States consumers in Russia have a significantly higher percentage of earnings available for discretionary spending. According to Newsweek Russian consumers are able to allot up to 70% of their earnings to discretionary spending as opposed to 40% by their American counterparts.
Current research suggests that Russia will continue to experience steady economic growth, especially in the disposable income. With the increase in national economic levels an annual compound growth of 13.9% is likely through 2010.
Due to subsidized pricing on health, rent and other necessities, Russians earning a decent monthly wage have a comparatively large discretionary spending budget. This budget is free to be used on clothing, entertainment, food and luxury items such as