Ruth Chris Case Study
Ruth Chris: The high stakes of International Expansion
In order to make the first cut in the list of potential countries, Hannah looked at the penetration strategy, market development, diversification and product development as a strategy for entering a new market. The unused variable that would be helpful would be the political stability, competition and the regulations that might limit the business growth. For research purposes the following were taken in consideration: Population, legal to import USA beef, affinity for American brands, consumer dining habits and amount of beef-eaters in that country. The exhibit number 4 was used to narrow the 200 countries to 33.
My top 5 choices are different from Hannah’s. My choices are Germany,
In order to make the first cut in the list of potential countries, Hannah looked at the penetration strategy, market development, diversification and product development as a strategy for entering a new market. The unused variable that would be helpful would be the political stability, competition and the regulations that might limit the business growth. For research purposes the following were taken in consideration: Population, legal to import USA beef, affinity for American brands, consumer dining habits and amount of beef-eaters in that country. The exhibit number 4 was used to narrow the 200 countries to 33.
My top 5 choices are different from Hannah’s. My choices are Germany,