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SWOT Analysis Of Fedex: Current Corporate-Level Strategies

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SWOT Analysis Of Fedex: Current Corporate-Level Strategies
Current Corporate-level Strategies
Fedex emphasizes on employees being the main competitive advantage that they hold. Fedex strongly believes that there is a strong relationship between pay and performance. The year 2015 saw higher rewards given to its employees than 2014 due to their higher adjusted earnings (FedEx Annual Report, 2015, pg 4). Rewarding of employees is an important part of the Fedex culture as well as the People-Service-Profit philosophy. It is a well worked strategy because it enables its employees to work harder and dig deeply to deliver the Purple Promise – “I will make each Fedex experience outstanding”.
Mergers and acquisitions is a mechanism which a company can use to grow. The acquisition of TNT Express, GENCO and Bongo
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Fedex’s main key strengths are its strong market position as well as its diversified business operations as mentioned is the above segments. However it still should be noted that it is lacking in regards to weak operational efficiency and return on equity (ROE). In the coming years, global economic changes may stun its growth. However based on the strategic acquisitions, there should be positive short and long term outlook for air freight and logistics that can offer opportunities for growth for the company. The following is the SWOT analysis of Fedex …show more content…
It is the largest express transportation company, ranked 13th in FORTUNE magazine’s “World’s Most Admired Companies” and this would be ninth consecutive time that the company made the top 20 in that list (FedEx Annual Report, 2015, pg 6). In regards to diversity, it is ranked as the 40 Best Companies for Diversity by the Black Enterprise magazine. Fedex also ranks high in customer satisfaction under the University of Michigan Business School National Quality Research Center’s American Customer Satisfaction Index. The corporation prides itself in its human network – approx 280,000 employees who continue to upheld the Purple

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