Sales Planning
Acknowledgement
In order to do this project I acknowledge a special thanks to those people who support me in compiling this report without those people this may not be possible to complete.
First of all I would a be rush to thank to the ICBT where I study and I express my sincere thanks to our lecture Ms. Nirosha who assign this project and guided me to throughout this project.
I would like to convey my inner feeling for all those people who gave their full support and help me throughout the project. Especially all my friends and classmate, who provided me their constant support throughout this Project .
Executive Summary
This Report has been prepared for sales planning & operations. First part of the report details How the above given company use personal selling to support promotional mix. In depth it explains the effective of personal selling in different circumstance. Buyer behavior has been explained with two products that are digital camera and kitchen appliances by comparing customers’ buyer behavior on each product. Furthermore a role of sales team in given organization has been explained to get more understanding of sales team. Product life cycle has been suggested as the best strategy that company can implement in the future which in line with company’s corporative objectives. Additionally this report also details about the recruitment strategy and selection procedure for company’s sales representatives by explaining all the steps that involves in recruitment and selection procedure. Motivation is defined as the process that initiates, guides and maintains goal-oriented behaviors. Role of motivation for sales representatives has been explained and remuneration package for the company has suggested by considering the benefits and bonuses that will include for all employees. Plan to train sales representatives has been explained in detail with the activities that can include in training.
Sales structure for company has been designed
In order to do this project I acknowledge a special thanks to those people who support me in compiling this report without those people this may not be possible to complete.
First of all I would a be rush to thank to the ICBT where I study and I express my sincere thanks to our lecture Ms. Nirosha who assign this project and guided me to throughout this project.
I would like to convey my inner feeling for all those people who gave their full support and help me throughout the project. Especially all my friends and classmate, who provided me their constant support throughout this Project .
Executive Summary
This Report has been prepared for sales planning & operations. First part of the report details How the above given company use personal selling to support promotional mix. In depth it explains the effective of personal selling in different circumstance. Buyer behavior has been explained with two products that are digital camera and kitchen appliances by comparing customers’ buyer behavior on each product. Furthermore a role of sales team in given organization has been explained to get more understanding of sales team. Product life cycle has been suggested as the best strategy that company can implement in the future which in line with company’s corporative objectives. Additionally this report also details about the recruitment strategy and selection procedure for company’s sales representatives by explaining all the steps that involves in recruitment and selection procedure. Motivation is defined as the process that initiates, guides and maintains goal-oriented behaviors. Role of motivation for sales representatives has been explained and remuneration package for the company has suggested by considering the benefits and bonuses that will include for all employees. Plan to train sales representatives has been explained in detail with the activities that can include in training.
Sales structure for company has been designed