Salvation Army
1. Background and mission of The Salvation Army:
The Singapore’s Salvation Army, a Christian non-profit organization, was established during 1935. It was first founded by William Booth; a London minister in 1865 and later spread itself around the world.
Salvation Army main motive is to help the mankind without racism. Its mission is “to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination” with a slogan of “Heart to god, hand to men”. Red Shield Industries Family Thrift Store:
They launched the Red shield Industries (RSI) Family Thrift Store, a social enterprise in 1996, reaching out to many different people in the society that are struggling to make ends meet. RSI helps to re-sell the donations item that are donated by the public through the 5 Salvation Army family thrift store. The amount that is generated will be given out to help Salvation Army social service and community programmed. For every dollar spent, 90 cents will go the needy people.
Other than this, RSI is also actively involved in fundraising, helping disaster reliefs and receiving donations or sponsorship from supportive organization.
According to Salvation Army 2011 annual report, RSI received 10 tonnes of donated items daily and that The Salvation Army had spent over $16.2 million to operate its social service and community programmed. (The Salvation Army, 2011)
2. SWOT Analysis Strengths * Affordable price (low price). * Selling variety products. * Have a biggest store space among the other thrift store. * Money raised given to charity. | Weakness * Disorganization of the store display. * Products weren’t that attractive. * Inconvenient store that hardly to be reached by people. * Lack of management, marketing, and retailing. * There’s no attractive visual merchandising. | Opportunities * New employee being trained well before become a permanent employee. * Have an online shopping system. * Money and aid
The Singapore’s Salvation Army, a Christian non-profit organization, was established during 1935. It was first founded by William Booth; a London minister in 1865 and later spread itself around the world.
Salvation Army main motive is to help the mankind without racism. Its mission is “to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination” with a slogan of “Heart to god, hand to men”. Red Shield Industries Family Thrift Store:
They launched the Red shield Industries (RSI) Family Thrift Store, a social enterprise in 1996, reaching out to many different people in the society that are struggling to make ends meet. RSI helps to re-sell the donations item that are donated by the public through the 5 Salvation Army family thrift store. The amount that is generated will be given out to help Salvation Army social service and community programmed. For every dollar spent, 90 cents will go the needy people.
Other than this, RSI is also actively involved in fundraising, helping disaster reliefs and receiving donations or sponsorship from supportive organization.
According to Salvation Army 2011 annual report, RSI received 10 tonnes of donated items daily and that The Salvation Army had spent over $16.2 million to operate its social service and community programmed. (The Salvation Army, 2011)
2. SWOT Analysis Strengths * Affordable price (low price). * Selling variety products. * Have a biggest store space among the other thrift store. * Money raised given to charity. | Weakness * Disorganization of the store display. * Products weren’t that attractive. * Inconvenient store that hardly to be reached by people. * Lack of management, marketing, and retailing. * There’s no attractive visual merchandising. | Opportunities * New employee being trained well before become a permanent employee. * Have an online shopping system. * Money and aid
References: no author. (2007). Modul Services to IKEA Components. Available: http://www.ikea-components.com/web/History.aspx. Last accessed 7th March 2012. no author. (2007). History - How it all began. Available: http://www.ikea.com/ms/en_GB/about_ikea/the_ikea_way/history/index.html#. Last accessed 7th March 2012. no author. (2010). IKEA awarded Norske Skog as best supplier of the world 's largest publication. Available: http://www.norskeskog.com/People-and-press/Press-room/Articles/IKEA-awarded-Norske-Skog.aspx. Last accessed 7th