Samantha Parks OB Case

A CASE STUDY ON
Delegate Power, or keep it close?
Summary:
Samantha Parks is the owner and CEO of a small New York based agency which develops promotion and advertisings for high fashion firms. Parks has exercised lot of control in checking the projects from start to finish. But later the firm has grown and is recently been approached by a hairstyling chain to redefine its marketing and promotional look. She is in a dilemma, to delegate the responsibility or keep things under her control. She is scared that if she controls she might kill the creativity if she interfered a lot. There are two ideas given by experts: one is in favor of delegation of authority and the other is contrary to it.
Delegation:
A management skill that logical rules and techniques will help to delegate well which will help manager when employees are being delegated to a task or new responsibility.
Determine which projects are the most important and assign a priority to each task of each project.
Important ,Not Urgent
Plan Next
Important and urgent
Do now
Not Important
Not Urgent
Avoid
Not Important But Urgent
Manage

Power refers to a capacity that one has to influence the behavior of the other.
We have different types of power such as:
Coercive power
Reward power
Legitimate power
Expert Power
Referent Power
In this case Samantha has Legitimate and Expert Power.
Legitimate Power is the power a person receives as a result of his or her position in the formal hierarchy of an Organization.
Expert Power is influence based on special skills or knowledge.
As Samatha Parks, is the CEO of Sparks she has these two powers.

Facts:
Samantha Parks keep a close control over her business.
She is in a dilemma whether to delegate the responsibility to her associates or to keep things under her control.
Some experts proposed to hold everything and not to give the powers to the associates.
Some experts proposed to delegate as possible.
To identify what is to be delegated and what is not to be.