sampling plan
Sampling plan
Our target population is the youth, from ages of 16 to 23. They represent the young adults and teenagers of the area’s population and are the most easily influenced individuals of the society. Our target population are college and high school students or recently graduated high school students. The data collection method used will be a self-administered questionnaire handed to the prospective respondents and collected right after the 10 minutes needed for the individual to complete answering the questionnaire. Our sampling frame will consist of university of SQU students and high school students from various schools in Muscat. The sampling method that would be appropriate considering the time frame and lack of resources of probability sampling data available would be a non-probability sampling method, a convenience method to be more precise. We will distribute our questionnaires in schools and colleges where the youth population and our target market are mostly found. The sampling size will be 50 individuals, to ensure the variability and hopefully the accuracy of the data obtained because the amount is not too small to reduce the chances of generalizability nor too large to require additional and unnecessary resources, this sample size has been selected based on subjective and intuitive judgements. The operating plan for selecting the sampling units at the schools and colleges starts by handing out the questionnaires to self-selected respondents while providing assistance and clarifications if needed, especially in schools and then collecting them.
The strengths of Shell in my perspective are their extreme focus on the quality of their products and the fact that Shell’s lubricants are semi manufactured and mixed locally, which gives Shell Oman a competitive advantage when it comes to high volume accessibility. When it comes to weaknesses, I find that employees’ lack of adaptability with certain new tools such as the CRM system an
Our target population is the youth, from ages of 16 to 23. They represent the young adults and teenagers of the area’s population and are the most easily influenced individuals of the society. Our target population are college and high school students or recently graduated high school students. The data collection method used will be a self-administered questionnaire handed to the prospective respondents and collected right after the 10 minutes needed for the individual to complete answering the questionnaire. Our sampling frame will consist of university of SQU students and high school students from various schools in Muscat. The sampling method that would be appropriate considering the time frame and lack of resources of probability sampling data available would be a non-probability sampling method, a convenience method to be more precise. We will distribute our questionnaires in schools and colleges where the youth population and our target market are mostly found. The sampling size will be 50 individuals, to ensure the variability and hopefully the accuracy of the data obtained because the amount is not too small to reduce the chances of generalizability nor too large to require additional and unnecessary resources, this sample size has been selected based on subjective and intuitive judgements. The operating plan for selecting the sampling units at the schools and colleges starts by handing out the questionnaires to self-selected respondents while providing assistance and clarifications if needed, especially in schools and then collecting them.
The strengths of Shell in my perspective are their extreme focus on the quality of their products and the fact that Shell’s lubricants are semi manufactured and mixed locally, which gives Shell Oman a competitive advantage when it comes to high volume accessibility. When it comes to weaknesses, I find that employees’ lack of adaptability with certain new tools such as the CRM system an