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Samsong History

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Samsong History
Assignment 1 (report) Subject: MGT 330 (Business Strategy) Junichi Kaneki Student ID: 11425654 Lecturer: Brenton Price Due day: 23/12/2010

Table of contents * Introduction - history * The evolution of strategy * Mission and goals * Analysis of the organisation’s internal and external environment. * Identifying the strategies that the company should pursue. * Identifying the main stakeholder groups in company. What claims do they place on the company and how is the company trying to satisfy those claims * Examples of recent changes in company’s strategy or structure. What types of change did company implement? Why the company make these changes * Critically analyse the organisation’s approach to ethics and social responsibility.

Introduction – Samsung

After I– Byeong – Cheol unfinished undergraduate degree at Waseda university in Japan, he collected investment from his friends and established the corporation of polished rice which it got a bankruptcy at the end. After it, he established Samsung Company in 1938. In first, they produced sugar and cloth and electron, machine, airplane, sciences, large-size of ship and finance as universal. The end of 1960, general electronic maker, it is Samsung electronics was established and improved the company with Japanese offers such as technology. In 1977, Samsung purchased manufacture of semiconductor and in 1980 purchased telecommunication and they advanced into new business.in first, Samsung created own factory and Samsung produced black and white screen TV, and they competed in market of fridge, microwave and, etc. in middle of 1980, Korea desired to create electronic transformer (TDX) which is made in Korea and asked Samsung electronics and LG. finally, Samsung created TDX and received huge money. After this, Samsung invested in many new projects. In1988, Samsung electronics and Samsung semiconductor got a merger and acquisition to be Synthesis and electron

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