Samsung Case Study
Samsung 1. Introduction:
Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliatedbusinesses, most of them united under the Samsung brand, and is the largest South Korean company.
Samsung Group formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and grouped them together under Samsung Electronics Co., Ltd. and many more.
The group based on similar interest chose Samsung Electronics to analyze as brand of choice.
Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. Nowadays, Samsung products can also be found in Mobile phones, computer devices, cameras/camcorders and other home appliances.
3.1 Competition
As Samsung manufactures nearly every electrical device available in the market, it faces stiff competition from many other electrical manufacturers such as Panasonic, Toshiba, LG Electronics, Hitachi etc., for home appliances and Apple, Nokia, Sony Ericsson etc., for personal devices. However, in the Asia region, Samsung has a distinctive brand value which consumers and retailers recognize, keeping the company amongst the top electronic companies around the world.
3.1.1 Major competitor
Samsung’s biggest current competition in hand phone department is Apple. The two giants has been involved in many lawsuits since Samsung launched its’ Galaxy series. It has an identical user-interface to the Apple Iphone as well as similar functions, such as a fully functional touch screen and many programs or “Apps”. While Apple users can download from iTunes, Samsung users download from Google-Play, right on their mobile phones. Apple has also sued Samsung over Galaxy Tab, which
Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliatedbusinesses, most of them united under the Samsung brand, and is the largest South Korean company.
Samsung Group formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and grouped them together under Samsung Electronics Co., Ltd. and many more.
The group based on similar interest chose Samsung Electronics to analyze as brand of choice.
Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. Nowadays, Samsung products can also be found in Mobile phones, computer devices, cameras/camcorders and other home appliances.
3.1 Competition
As Samsung manufactures nearly every electrical device available in the market, it faces stiff competition from many other electrical manufacturers such as Panasonic, Toshiba, LG Electronics, Hitachi etc., for home appliances and Apple, Nokia, Sony Ericsson etc., for personal devices. However, in the Asia region, Samsung has a distinctive brand value which consumers and retailers recognize, keeping the company amongst the top electronic companies around the world.
3.1.1 Major competitor
Samsung’s biggest current competition in hand phone department is Apple. The two giants has been involved in many lawsuits since Samsung launched its’ Galaxy series. It has an identical user-interface to the Apple Iphone as well as similar functions, such as a fully functional touch screen and many programs or “Apps”. While Apple users can download from iTunes, Samsung users download from Google-Play, right on their mobile phones. Apple has also sued Samsung over Galaxy Tab, which