Sandwich Blitz Case Study

Dalman and Lei
Ella Cooke
Unit 3 Assignment
May 6, 2014

Dalman and Lei Working in a large successful company can be an interesting and stressful situation at best. Decisions have to be made each and every day, and for the most part these decisions are made by the higher up levels of authority. For every decision made there is always an outcome, which lets you know what changes should or should not be made. In doing this you are trying to figure out the best way to run the company in order to be successful. Even if the company is thriving and doing well, there is always room for improvement. It is important that you keep an open mind when running the company, because anything can happen, and you need to be able to handle it. Running a company, in this case is Sandwich Blitz, there are strengths, weaknesses, opportunities, and threats (SWOT) that Lei and Dalman face. If these two decide to expand or
open another franchise it could prove to be very successful on the financial part. According to some information I have already read they are already making a healthy profit, so if they were to expand or add another franchise that could double their profits that much more. Having skilled and experienced managers employed within this establishment is a big strength, because they are trained to run the company appropriately, which includes making the right decisions. If this company is well known for having good quality food at affordable prices, then that is going to increase their cash flow significantly, a definite strength (Bateman & Snell, 2013, p. 14). Just like strengths in a company, there are weaknesses as well, which can directly effect a company’s reputation and finances.
One weakness that is all too familiar with companies is running out of a popular product, and your supplier is no longer dependable. This is a big weakness for the customer, employees, and everyone involved within the establishment. Now, if the supplier is dependent and makes deliveries like they are supposed to, but there is not enough space to house it, then that is another weakness. This plays a huge role in Sandwich Blitz, and for any company, because you have to be able to depend on your supplier, and at the same token, make sure you have adequate room for the supplies. You can have good quality products all day long, but if you a supplier who isn’t on his A game, or not enough space to house the product, then the quality isn’t really going to matter. At the end of the day when it is all said and done, your company needs to be organized and reliable or else your customers are going to take their business
elsewhere. If Sandwich Blitz were to add another franchise or expand their current business, then this opens up the door for more products for the customers. For instance, they can offer more food and beverage choices that are healthier for their customers. While there are some people that like sandwiches, there are some that prefer to eat salads, which is healthier. I think it is vital to offer a broad range of food choices for your customers because no two people are the same. This would be a wonderful opportunity for Sandwich Blitz to grow, prosper, and to be successful all the way around (Bateman & Snell, 2013). Unfortunately threats go along with running or owning a business, so it is important that the company knows how to do with threats should they be faced with one. One possible threats that Dalman and Lei may come across is not addressing their company’s needs, wants, or requirements. If Sandwich Blitz is selling a particular product that is not appealing to their customers, and they do not attempt to revise it or do away with it they are going to lose business. This is the time when their competitors come in and swoop up their business by offering the customers a better tasting product. This is one way that companies compete with one another and it is important to know what your customers do and do not like to keep their business and stay ahead of the game. Dalman and Lei need to make sure that they have adequate staffing if they do decide to expand or open another franchise, in order to keep up with high demand. If you do not hire additional staffing your workers are going to get burnt out, which could threaten the business. Dalman and Lei certainly have a lot to think about and consider if they plan to make this move. If they play their cards right, and stay ahead of the game they could very well make a substantial profit. If it were my company I would do my research very carefully and one way would be to list all the pros and cons of making this decision, and see which one outweighs the other. Just because they are doing well now does not necessarily mean that they will do that well by expanding or adding an additional one. There is always going to be competition between companies, and depending on how you run yours will determine how successful you will be. It is no different than being in deep water, you will either swim or you will drown.

Reference
Bateman, T., & Snell, S. (2013). Strategic planning and decision making. In Mcgraw-Hill (Ed.), Management [Ebook version] (3rd ed., p. 14). doi:10-007802952x