Save The Planet Eat Ugly Analysis

The article, “Save the Planet. Eat Ugly.” By Caroline Chauvet describes a new movement to waste less food by selling visibly unappealing fruit. Nicolas Chabanne runs a French campaign called Gueules Cassées, which translates to Ugly Mugs. The goal of this campaign is to bring food to the markets that are otherwise deemed anesthetically flawed and don’t normally make their way to markets. The idea is that a farmer can buy an Ugly Mug logo and but it on his uglier fruits. These fruits can then be sold at markets as long as they are at least 30% cheaper than the “prettier” produce. The logo only cost a few cents and most of the money goes to groups that are also fighting food waste. By consuming the fruits and vegetable instead on throwing them