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SBMT 2010

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SBMT 2010
Abstract:
Personal information is an essential part of our identification and is useful in many aspects of our life. However, it's also becoming more and more vulnerable in contemporary society with a multitude of approaches for collecting and using people’s information emerges. The leak and abuse of personal information can cause serious troubles to people’s life and selling others’ information for commercial purposes has long been regarded as unethical behaviour in business world. With the backdrop of the recent privacy violations committed by the Octopus Card Company ,wherein they sold the personal information of users to corporations, we thought it was of the utmost importance to increase awareness about the severity of the issue by providing users’ with thorough research on the issue as well as means to minimise the harm. By researching the current condition of personal information security and providing people with useful information on how to protect their personal data, we hope that our project can help people cope with this ethic issue. We believe that knowledge is power and an alert consumer is a safe consumer. Hence, we created a research-oriented website wherein research was conducted using academic reports, personal surveys, in-person meetings and interactions with decision making authorities like the Privacy Commissioner of Personal Data of Hong Kong. Then, we compiled this research together and disseminated it by uploading it onto our website (http://businessethics07.wix.com/information-security) and marketing that website through in-person meetings with individuals off-campus, various online consumer forums in Hong Kong, social networks like Facebook and Twitter and by conducting a talk on the campus of the Hong Kong University of Science and Technology.
INDEX (Andre:, make this?)
In today's contemporary world, knowledge is power. Just as we lock our houses before leaving for work or school in the morning, it is necessary to protect your

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