1. When conducting research on behalf of your organisation or for a client organisation, how will you determine the most appropriate data sources to use?
In this case the most suitable data source will be a desk research because this information will have already been gathered, analysed and reported on by other companies. It means that you will not waste time and money doing what others before you have done.
2. Why are cross checks and cross references necessary?
To ensure the information is correct.
Assessment activity 2
1. What tools would you use to collect and collate data and why would you use them?
2. Why should your desk research include the collection and analysis of data relative to the organisation’s current and past performance?
Collection and analysis of data relative to the organisation’s current and past performance is very important to decide what we are looking for and the questions we are trying to answer. In this way our needs can be met.
Assessment activity 3
Describe and explain the reporting formats that might be required to follow when submitting desk research results.
Assessment activity 4
1. What is the difference between working and null hypothesis?
A working hypothesis is a theory that we can use in our thinking about possible consequences. Such hypotheses allow us to predict and then look for results.
Null hypothesis stands in direct contrast to its Alternative hypothesis. If we propose that action A will cause result B, we have a testable hypothesis, called the alternative.
2. How do these hypothesis help to focus the research?
It help to guide the development of a research project and aid you in determining the direction you need to take and the questions to which you need answers.
Assessment tool 2
1. What is desk research? Explain the steps involved
Desk research is identification and analysis of information which has already been compiled and