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How to Download and Analyze a Case
How to download the Harvard Business School Cases
Enter the following link into your web browser:
http://harvardbusinessonline.hbsp.harvard.edu/relay.jhtml?name=cp&c=c24832
To get the Harvard Online Course materials you need to register as a new user (unless you already have registered).
The Harvard Online Course may ask you for a "Reference ID" That number is “c24832”.
Then just click "Add to my Courses" and you'll be able to purchase the class materials with your credit card.
Outline for Case Reports:
Please follow this outline for all written case reports. Please note that this follows the discussion below.
1. Situation Analysis
2. Assumptions and Missing Information
3. Problem Definition
4. Development of Alternatives
5. Evaluation of Alternatives and Recommendation to Management
6. Appendix – Used for exhibits such as pro-forma income statements and other detailed analyses.
The Case Analysis Framework
The case analysis framework presented here is a synthesis of the frameworks used by your professor and other marketing professors who use case analysis in their courses. It will provide a solid structure to organize the diverse information presented in a case.
As you work your way through this framework, or a similar approach to case analysis, we offer the following hints to increase your probability of success:
1. No one can analyze a case after reading it only one time, or even worse, doing the analysis during the first reading of the case. You should read through the case once just to get an understanding of the nature of the case. During the second reading, you can begin to structure and classify the issues as they appear. A truly comprehensive case analysis will probably require at least three readings.
2. Don’t get trapped into thinking the “answer” to the case is hidden somewhere in the case text. There is never a single answer to a
How to download the Harvard Business School Cases
Enter the following link into your web browser:
http://harvardbusinessonline.hbsp.harvard.edu/relay.jhtml?name=cp&c=c24832
To get the Harvard Online Course materials you need to register as a new user (unless you already have registered).
The Harvard Online Course may ask you for a "Reference ID" That number is “c24832”.
Then just click "Add to my Courses" and you'll be able to purchase the class materials with your credit card.
Outline for Case Reports:
Please follow this outline for all written case reports. Please note that this follows the discussion below.
1. Situation Analysis
2. Assumptions and Missing Information
3. Problem Definition
4. Development of Alternatives
5. Evaluation of Alternatives and Recommendation to Management
6. Appendix – Used for exhibits such as pro-forma income statements and other detailed analyses.
The Case Analysis Framework
The case analysis framework presented here is a synthesis of the frameworks used by your professor and other marketing professors who use case analysis in their courses. It will provide a solid structure to organize the diverse information presented in a case.
As you work your way through this framework, or a similar approach to case analysis, we offer the following hints to increase your probability of success:
1. No one can analyze a case after reading it only one time, or even worse, doing the analysis during the first reading of the case. You should read through the case once just to get an understanding of the nature of the case. During the second reading, you can begin to structure and classify the issues as they appear. A truly comprehensive case analysis will probably require at least three readings.
2. Don’t get trapped into thinking the “answer” to the case is hidden somewhere in the case text. There is never a single answer to a