Secondary Colors In Superman

The all-American hero, Superman once was one of the faces of got milk’s? for their product in 2000. Children idolize someone or something to appeal to their hopes and dreams. Superman was created by Jerry Siegel and Joe Shuster and has become a worldwide hero since the 1938. The man of steel is a popular figure among many children worldwide with his strapping red cap that represents freedom when he is flying, black slick smooth hair with a S shape curl, manly blue skintight suit that shows off his gigantic muscles which represents strength, yellow sharp belt which keeps everything together, finally the Kryptonian family crest that symbolizing hope, but can this face increase the amount of milk children consumed? The New York Daily news states
that the entire got milk? advertisement project started 1993 with the California Milk Processor Board by the ad agency Goodby, Silverstein & Partners. Got milk? used iconic celebrities or in this case heroes to portray why their consumers should drink milk. An advertisement is supposed to get consumers to buy their product such as milk, but the question is “How many times have you laughed at a commercial but it did not motivate you to buy the product again and again? Lots of times” (Vecchio). Most Americans, about 90 percent, knew what the white mustache stands for; unfortunately, this did not encourage them to drink milk. In fact, the Huffington Post writes that the got milk? advertisements only increase the amount of milk consumed by only 2 percent. Colors play an enormous part in creating a superhero and TV Troops wrote about how primary colors are displayed for superhero colors and how secondary colors are displayed for the villains in a story.
Paring of colors are important because “Red and blue are both strong colors that balance well and are commonly paired together” (TV Troops). A good example for these colors is our American flag red, white, and blue. Like superman this colors represent freedom and justice for all. In contrast, white represents purity for America and yellow represents hope for superman. Villains wear secondary colors because they are weaker than the primary domains
colors. A major ability of Superman is his super strength. He receives his strength with the power of the sun. Without the sun, he would be just a regular person like everyone else. The sun gives life and protects the earth, just as superman saves lives and protects the earth. Since milk is supposed to make bones stronger it makes sense as to why got milk? advertise superman. The man of steel has the ultimate strength, and milk can help people be as strong as humanly possible. In addition, he has multiple powers that also gives him strength in other ways such as super speed, heat vision, x-ray vision, cold breath, hearing enchantment, and flight. Got Milk?’s goal is for children to have the connection that says if I drink this milk then I will become powerful and strong just like superman. Proof on how superheroes are influencing are cultural is today people are surrounded by all types of advertisements. For example, there are many marvel movies Avengers, X-Man, Spiderman, Antman, Deadpool, and Gradians of the Galaxy and dc shows Supergirl, The Flash, Arrow, and Legends of Tomorrow. One major source of advertisement is the usage of superheroes, “…our culture's widespread love for cloaked crusaders and advertisers have taken note of our superhero obsession” (Lam). Superheroes have changed the world for decades. Vigilantes fighting for a purpose greater than themselves, and one of the most popular superheroes is superman. Got milk? choose this Kryptonian because he is indestructible, fearless, powerful, and selfless. Clark Kent has great morals which teaches children to be humble and not brag about their accomplishments. He is not perfect and is literally an alien to this world. Even when children make mistakes they can learn from them. Superman could have taken over the world with his powers, but he chooses to protect people. The Man of steel is a great example to help children make the right choices and to not be selfish. His bravery gives children the strength to overcome any obstacles. Forever he is a legend in American society and the hope for anyone who wants it. Got milk?
has a way to attract many different audiences by using actors, musicians, and athletes to promote their cause. To target the younger generation, specifically young boys got milk? used an animated well known character named superman. Kellogg’s secret is a fantastic example of how animated character increased the amount of sales. First off cartoon characters add an entertainment factor to it and so it is relatable to children. Kellogg’s used an animated roster to represent their corn flakes product associated that with the morning. Like superman’s strong bones are associated with drinking milk. Children often get attached to theses cartoon characters, “In fact, the animated character plays a huge role to create a relationship with you. Starting from childhood and going throughout your adult life” (Sherbill). Ultimately, when children grow up and become adults they still have the same emotional connections with these animated characters, which then helps sell all sorts of product for billions of
dollars.
Animated characters can last forever in people’s hearts, but celebrities tended to fade away. It has been almost 80 years since superman was created and it has branched from many advertisement opportunities because kids in the 21st century are continually enjoying this character. Got milk? might have become a popular, but instead more of encouraging others to buy more milk, it just helped remind people that they should drink milk. If got milk? could go back in time, they might have been successful by replacing celebrities with well know animated characters comparable to superman’s status. Truth, justice, and the American way, who better to show a bundle of strength and hope than the man of steel himself. Making him the perfect candidate to represent strong bones for got milk? campaign.