Secondary Research
Cardiff Metropolitan University
Name:- Asiya Nabi Student ID:- ST20022942
Module Leader:- Eileen Gilhooly Module Code:- MBA7003
Submission date:- 19th Nov, 2012 Cohort:- Feb,2012
Assignment:- Values and Weaknesses of the secondary research and How primary research supplements secondary research
Contents
1.0 Introduction……………..………………………………………………………… 3
1.1Research definition………………………………………………………………….4
1.2 Secondary research …………………………………………………………………4
1.3 Advantages of secondary research………………………………………………… 4
1.4. Disadvantages of secondary research……………………………………………… 4
2.0 How primary research supplements secondary research…………………………… 5
2.1 Conclusion…………………………………………………………………………. .5
2.2 Bibliography…………………………………………………………………………6
2.3 Self assessment form………………………………………………………………...7
1.0 Introduction:-
Market research is “ The function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing performance; and improve the understanding of marketing as a process” definition by American marketing association (cited by Burns and Bush 2003, p no. 7). Market research is conducted either with the help of primary data or secondary data. If secondary research is cost and time effective, primary research is ahead of secondary research by providing up-to date data
1.1. “Research is formalized curiosity. It is poking and prying with a purpose.” (Zora Neale Hurston). Research helps in decision making process and includes designing, gathering, analyzing and reporting. Marketing research can be conducted either through primary data or with the help of secondary data, Burns and Bush (2003).
1.2 Secondary research, sometimes also known as “Desk research” can be defined as collecting, analyzing and summarizing existing research. Stewart and Kamins (1993) in their book have
Name:- Asiya Nabi Student ID:- ST20022942
Module Leader:- Eileen Gilhooly Module Code:- MBA7003
Submission date:- 19th Nov, 2012 Cohort:- Feb,2012
Assignment:- Values and Weaknesses of the secondary research and How primary research supplements secondary research
Contents
1.0 Introduction……………..………………………………………………………… 3
1.1Research definition………………………………………………………………….4
1.2 Secondary research …………………………………………………………………4
1.3 Advantages of secondary research………………………………………………… 4
1.4. Disadvantages of secondary research……………………………………………… 4
2.0 How primary research supplements secondary research…………………………… 5
2.1 Conclusion…………………………………………………………………………. .5
2.2 Bibliography…………………………………………………………………………6
2.3 Self assessment form………………………………………………………………...7
1.0 Introduction:-
Market research is “ The function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing performance; and improve the understanding of marketing as a process” definition by American marketing association (cited by Burns and Bush 2003, p no. 7). Market research is conducted either with the help of primary data or secondary data. If secondary research is cost and time effective, primary research is ahead of secondary research by providing up-to date data
1.1. “Research is formalized curiosity. It is poking and prying with a purpose.” (Zora Neale Hurston). Research helps in decision making process and includes designing, gathering, analyzing and reporting. Marketing research can be conducted either through primary data or with the help of secondary data, Burns and Bush (2003).
1.2 Secondary research, sometimes also known as “Desk research” can be defined as collecting, analyzing and summarizing existing research. Stewart and Kamins (1993) in their book have
Bibliography: * Christ, P. (2012), “Knowthis marketing basics” [Available at http://www.knowthis.com/principles-of-marketing-tutorials/data-collection-low-cost-secondary-research/secondary-research-disadvantages/] accessed: 12 Nov,2012 * Hague, P., Hague, N * Prescott, A. (2008), “Advantages and disadvantages of secondary research” [Available at http://prosandconsofsecondaryresearch.blogspot.co.uk/] accessed : 12 Nov, 2012) * Saunders, M., Lewis, P * Stewart, D. and Kamins, M. (1993), “ Secondary research: Information sources and methods ( Second Edition)”, Sage publications, UK GROUP ASSIGNMENT SELF ASSESSMENT REPORT I made a relatively large contribution as I performed a role of leader in dividing work, arranging meetings, disseminating information and finally making a presentation. Name: Asiya Nabi Student No. 20022942 Signed: