Secret Behind the Success of Small Budget Movies Subaramanipuram & Pasanga
Contents Title Page 1. Abstract 2 2. Introduction 3 3. Review of Literature 5 4. Methodology 8 5. Discussion 9 6. Conclusion 30 7. Bibliography 32
Secret behind the Success of small budget movies Subaramanipuram & Pasanga
Abstract
India is the largest film producing industry in the world and its cinema is becoming increasingly popular in various countries around the globe. Kollywood is a powerful medium that provides useful and entertaining information on history, civilization, variety of cultures, religions, socio-economics and politics in various regional languages. More and more people, irrespective of their ethnicity, watch Kollywood films in many parts of the world. There are about 80 to 100 low budget films being produced every year. Although hundreds of them are produced, only a few of them get released and are successful. This trend changed after the release of Subramaniapuram. After that Pasanga broke the record of Subramaniyapuram. I tried to find the reasons for this change in Kollywood. I have used qualitative research methodology and found that both films were box-office hits because of story, new actors, character creation, and importantly changed audience taste are the reasons for its success. I hope that this research report will help the new film makers and budding directors.
Introduction
The Tamil film industry is at present the second biggest film maker in India. After Bollywood it is releasing movies throughout the world such as Sri Lanka to South Korea and Malaysia, as well as Canada, Western Europe and the United States.
Established in Chennai in southern India of Tamil Nadu district (where approximately there are 1800 film theatres alone), the film industry started making silent movies as earlier as 1916 by a "Keechaka Vaadham" film before moving to talkies in the earlier 1930s with the "Kalidas" movie. The first truely commercial success film did not appear until 1948 when the milestone film "Chandralekha"
Secret behind the Success of small budget movies Subaramanipuram & Pasanga
Abstract
India is the largest film producing industry in the world and its cinema is becoming increasingly popular in various countries around the globe. Kollywood is a powerful medium that provides useful and entertaining information on history, civilization, variety of cultures, religions, socio-economics and politics in various regional languages. More and more people, irrespective of their ethnicity, watch Kollywood films in many parts of the world. There are about 80 to 100 low budget films being produced every year. Although hundreds of them are produced, only a few of them get released and are successful. This trend changed after the release of Subramaniapuram. After that Pasanga broke the record of Subramaniyapuram. I tried to find the reasons for this change in Kollywood. I have used qualitative research methodology and found that both films were box-office hits because of story, new actors, character creation, and importantly changed audience taste are the reasons for its success. I hope that this research report will help the new film makers and budding directors.
Introduction
The Tamil film industry is at present the second biggest film maker in India. After Bollywood it is releasing movies throughout the world such as Sri Lanka to South Korea and Malaysia, as well as Canada, Western Europe and the United States.
Established in Chennai in southern India of Tamil Nadu district (where approximately there are 1800 film theatres alone), the film industry started making silent movies as earlier as 1916 by a "Keechaka Vaadham" film before moving to talkies in the earlier 1930s with the "Kalidas" movie. The first truely commercial success film did not appear until 1948 when the milestone film "Chandralekha"
Bibliography: Dickey, Sara. Cinema and Urban Poor in South India. New York: Cambridge University Press, 1993. Print Swedheshimitran. Tamil Cinema: Amuthum nanjum. Chennai: Ananda Vikatan. 2010. Print. Shivaji Rao to Sivaji. Chennai: Ananda Vikatan. 2010. Print. Nakassis, C. V. and Dean, M. A. “Desire, Youth, and Realism in Tamil Cinema.” Journal of Linguistic Anthropology, 17: (2007) 77–104. Print. Nakassis, C. V. “Theorizing film realism empirically.” New Cinemas: Journal of Contemporary Film, 7.3 (2009) 211 – 235. Print. Velayutham, Selvaraj. Tamil Cinema - The cultural politics of India’s other film industry. Oxon: Routledge, 2008. Print. .